Make Me Feel Important

Today, I want to share a bit about Mary Kay Ash, the founder of Mary Kay Cosmetics, and how her philosophy can inspire us in our daily work as loan officers.

Mary Kay Ash was an incredible entrepreneur who built her company from the ground up with just $5,000 and a small store in Dallas, Texas. Her vision and determination turned Mary Kay Cosmetics into a multi-billion-dollar global business, empowering countless women along the way. One of her most powerful principles was her focus on making people feel important.

Mary Kay Ash famously said, “Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.'” This simple yet profound idea was at the heart of her success and is something we can all learn from.

1. Building Relationships: By approaching each interaction with the intent to make the other person feel valued, we can build stronger, more meaningful relationships. As loan officers, our success is heavily dependent on the relationships we build with clients and referral partners. Making people feel important fosters trust and loyalty, which are crucial in our industry.

2. Personal Connection: When we take the time to understand our clients’ needs and show genuine interest in their lives, we create a personal connection that goes beyond the transaction. This personal touch can differentiate us from our competitors and leave a lasting impression on our clients.

3. Consistent Effort: Mary Kay Ash’s philosophy requires consistent effort. It’s about making every client, partner, and contact feel significant every day. This consistency in our approach can lead to more referrals, repeat business, and a stronger reputation in the market.

4. Practical Application: In practical terms, this means going the extra mile in our communications, follow-ups, and service. Whether it’s a handwritten note, a thoughtful follow-up call, or simply remembering personal details about our clients and partners, these actions show that we care and value them as individuals.

Action for Today: Reflect on Mary Kay Ash’s quote and consider how you can make every person you interact with feel important today. What small actions can you take to show your clients and partners that they matter to you? Implement these actions consistently, and watch how your relationships and business grow.

PS: To learn more about how we can help you grow your business and develop a winning mindset, visit Don’t forget to join our free live Zoom coaching calls every Monday to Friday from 8:30 AM to 9:00 AM ET at Also, register for our upcoming Loan Officer Boot Camp on July 18-19, 2024, by visiting

Important Links