Sometimes it’s easier to ride a horse in the direction it’s going

The phrase “Sometimes it’s easier to ride a horse in the direction it’s going” resonates deeply with mortgage originators, especially when considering how to best allocate their efforts in business development. Rather than constantly seeking new strategies, there’s significant value in leveraging your natural strengths and preferences.

This approach is about streamlining your activities to align with what you do best. For instance, if you excel at and enjoy engaging with clients face-to-face, maximize these interactions rather than forcing yourself to tackle tasks that feel unnatural or burdensome. This might mean delegating cold calls or administrative tasks to others who are more proficient and satisfied with these roles.

Focusing on your strengths not only enhances productivity but also injects more joy and satisfaction into your workday, encouraging consistency and longevity in your career. This doesn’t mean abandoning necessary tasks that you’re less fond of, but rather finding ways to integrate them with your strengths or finding someone whose skills complement yours, ensuring all critical aspects of the business are handled effectively.

For mortgage originators, this could look like partnering with a colleague who excels in analysis or paperwork while you focus on client relations and networking. It’s about creating a symbiotic environment where everyone plays to their strengths, thus moving the whole team forward more efficiently.

Remember, like riding a horse in the direction it’s already going, when you align your business practices with your personal inclinations and strengths, you reduce resistance and increase the likelihood of success and fulfillment. Embrace the tasks that ignite your passion and delegate or partner for those that don’t, harnessing the collective strengths of your team for optimal results. This strategic focus not only improves productivity but also enhances your overall job satisfaction, leading to a more rewarding career in the mortgage industry.

At the Mortgage Marketing Animals, we have a little something we call “The Axe of Freedom” that addresses this very matter. If you’d like to learn how the Axe of Freedom can help you have a significantly more enjoyable career, schedule a call with us here:

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