When we first start working on the Daily Success Plan, it can feel like a grind. There’s a lot of effort that goes into picking up the phone, dialing, and facing the uncertainty of the other end of the call. Many of us suffer from call reluctance, which only makes it feel more like a grind. We hesitate, we second-guess ourselves, and the fear of rejection creeps in. That reluctance can make even the simplest of tasks seem overwhelming.
But here’s the key: we keep doing it. Why? Because we believe in the plan. We trust that this system works, even if it feels uncomfortable at first. We push through those initial stages, not because it’s easy but because we know it’s worth it. It’s all about faith in the process and the results that will come if we stick with it. The grind may feel heavy, but it’s laying the foundation for something greater.
After a few weeks, something starts to change. The grind isn’t as exhausting as it used to be. It’s not that the calls are magically easier, but they begin to feel like part of a routine. You no longer dread sitting down to make those calls; it’s just something you do. It becomes more predictable. The reluctance that once held you back starts to fade, replaced by a sense of normalcy. This is the tipping point where you’re shifting from a grind to a groove.
A couple of months into consistently working the Daily Success Plan, something even more powerful happens. It’s no longer a task—it’s a groove. You don’t feel complete unless you’ve made your calls. There’s a sense that something is missing when you skip a day. It becomes part of your DNA as a loan officer. The act of making calls is no longer about overcoming reluctance; it’s about riding the wave of momentum. The calls aren’t just part of the job anymore—they are part of you.
Now, it’s your jam. You look forward to those calls. You start thinking, “Who am I going to help today?” rather than, “Who might reject me?” The mindset has shifted. You see the value, the results, and the impact. This is where the real transformation happens—from grinding it out to grooving through your day with confidence and excitement.
Once you reach this point, there’s no stopping you. It’s more than a task. It’s more than a habit. It’s a lifestyle. It’s your new groove.
We all need to get to this point, where the reluctance fades, the grind dissolves, and the groove takes over. That’s where we find the success that sticks. Keep pushing forward, trust the plan, and you’ll find yourself in that groove before you know it. And once you do, the sky’s the limit.