Good morning, everyone! Today, I want to dive deep into a concept I call “Conversion Maintenance.” This is all about staying connected with our pre-approved clients who are still searching for their dream homes. Maintaining these connections is essential in converting them from leads into actual deals.
Each Thursday, we make a point to reach out to these clients, their co-borrowers, and the referring agents. This practice, which we like to call “futurecasting,” is all about keeping them motivated and reminding them of why they wanted to buy a home in the first place. Whether it’s dreaming about the pool, the big backyard, or having those extra bedrooms, these calls help keep that excitement alive.
Consistent follow-up does more than just maintain interest—it builds trust and ensures we stay top of mind. By staying in touch, we prevent them from slipping away to competitors simply because we’ve kept the connection strong.
Today’s session is about reinforcing this approach and giving you tools to keep those conversations productive. We’re sharing a list of “20 Statements” that you can use during these calls to re-engage and motivate your clients. These statements are designed to help them see the bigger picture and reignite their excitement about home buying.
Remember, every call is an opportunity—not just to ask for business, but to ensure we’re converting these leads into successful closings. Let’s make every interaction count and keep our clients moving forward on their journey to homeownership.