Quick Catch Up

The system that turns agents into deals (and Q2 into a win)

Can you believe Q1 is already behind us?

If you’re looking back thinking, “Dang, I could’ve done better…”, you’re not alone. And you don’t have to keep spinning your wheels.

Here’s what I see all the time: most loan officers know they need better relationships with real estate agents—the ones who actually work and send qualified buyers. But finding the right agents (and knowing what to say to them) can feel like a mystery.

That’s where we come in.

At Mortgage Marketing Animals, we’ve got a simple, proven system to help you connect with the right agents and turn those conversations into closed deals. Not guesswork—just a step-by-step plan that works.

If you’re ready to stop chasing shiny objects and start building a real pipeline, go here: DailySuccessPlan.com

Also—don’t miss this Wednesday’s LOBC call.

 We’ve got Jimn Kyles (yep, Steve’s twin brother) joining us for a live session called:
“When Conflict Happens, Handle It Like a Leader.”


It’s all about leading through tough conversations—in business, with your team, even at home. Jimn’s giving you a practical framework you can use right away.

Live on Wednesday at 8:30 AM ET |   LoanOfficerBreakfastClub.com 

Let’s make Q2 count.

See How to Close at Least 8 Loan Per Month in 30 Minutes.

Imagine waking up on the first of the month already knowing that your pipeline is full… that you’re on track to close at least 8 loans—again.
No guesswork. No stress. Just a simple, effective plan and process that works.

What would it feel like to finally have that kind of clarity and consistency?
How would it change your life if you could confidently count on that level of production, every single month?

This coming Monday on the Loan Officer Breakfast Club Live Zoom Call, we’re doing something special. Something that could shift the entire trajectory of your business.

Steve Kyles, one of the nation’s most respected mortgage coaches and a driving force behind Mortgage Marketing Animals, is going to lay it all out for you.
He’s pulling back the curtain and showing—step by step—how loan officers just like you are consistently closing at least 8 loans a month… and how you can too.

Steve isn’t just a coach—he’s a master at simplifying success.
He’s helped thousands of LOs break free from the chaos of inconsistent closings and get on a clear, repeatable path to high-level production.
His strategies are not theory… they’re battle-tested in the trenches with real results.

And the best part?
This call is 100% free for all loan officers nationwide. No strings. No gimmicks. Just raw, practical insight you can start using the moment the call ends.

So let me ask you…

What would change in your life if at least 8 closings a month became your new normal?
Would you finally take that vacation you’ve been putting off?
Would you reinvest in your business with confidence?
Would you spend more time with your family without worrying about where your next deal is coming from?

You’re just one Zoom call away from the answers.

Here’s how to join us:
Monday Morning
8:30 AM to 9:00 AM ET
LoanOfficerBreakfastClub.com

Can’t make it live? Want the replay or more info? No problem—go here: WantMoreLoans.com

Zero-loan turnaround, smart borrower strategies & AI marketing—All in one week

>>First up: This morning on LOBC, we had Marty Guy Fink on—and man, what a story.
One year ago, her pipeline was empty. Like, zero loans. Now? She’s the #1 producer at her company. If you’re a member, you can catch the replay in the Classes section. 

>>Second: Today, Carl’s teaching the Complete Loan Officer class.
He’s breaking down the different borrower types—who they are, which ones actually make you the most money, and how to find and convert them. Catch the class HERE 

>>And tomorrow morning..
Chris Johnstone is jumping on the LOBC Zoom call to show how to use the new image tools inside ChatGPT to boost your mortgage marketing. Super practical stuff you can walk away knowing how to use.

See ya at 8:30 AM >> LoanOfficerBreakfastClub.com

Let’s keep this momentum rolling.

Real Stories, Real Growth, Here’s What’s Going On

We’ve got a couple of things going on that you’re probably gonna want to be part of—especially if you’re in the thick of building your business or just looking for some honest, no-nonsense ways to grow it faster.

1. LOBC Zoom Call – Interview with Marty Guy Fink – March 27
Tomorrow morning on the Loan Officer Breakfast Club, we’re bringing on Marty Guy Fink. Just a year ago, she had zero loans in her pipeline. None. Fast forward to today—she’s the #1 producer at her company.

We’re gonna talk with her live about exactly what changed, what she did, and how she made it all happen.  Join here: LoanOfficerBreakfastClub.com

Totally free. Just real talk with real results.

2. State of the Mortgage Industry – April 2nd
Carl is also doing something special with the one and only, Owen Lee. This is one of those “pull back the curtain” kind of calls—no cushiony talk, just the straight-up truth about where the mortgage world stands and what to expect next.

The last time we did this, the Zoom room hit 1,000 and maxed out. So if you’re thinking about showing up, go ahead and register now, and log in early so you don’t miss your seat.

Here’s the link: StateOfTheMortgageIndustry.com

Whether you’re new around here or you’ve been crushing it for a while, these calls are the kind of stuff that helps you close more loans, build better relationships, and grow the business the way you actually want it

Struggle with Follow-Up Calls? We’ve Got You Covered!

Let’s talk about something a lot of LOs deal with — even the experienced ones won’t always admit it out loud…

You start strong. You’ve got your list. You’re making your follow-up calls to your pre-approved-and-lookin’ clients, and checking in with your referral partners like clockwork.

Week one? You’re feeling good.
Week two? Still going strong.
Week three? You’re starting to hit a rhythm.

Then around week five or six… something shifts.

You start thinking, “Am I bothering them? Am I being annoying? I don’t really have anything ‘new’ to say…”
So what happens?

You start skipping a few calls.
Then a few more.
And next thing you know — the momentum’s gone and that little voice in your head is saying, “Maybe follow-up calls just aren’t my thing.”

Let me stop you right there.

This is one of the most common — and most costly — mental blocks we see.
And the good news? It’s fixable.

Tomorrow morning on the Live Loan Officer Breakfast Club Zoom call (8:30–9:00am ET), we’re tackling this head-on.
We’re going to unpack why those calls start to feel “off” after a few weeks…
And more importantly, we’ll show you how to flip the script so they actually feel easy, natural, and even — dare I say it — fun.

There’s a right way to set people up for these follow-up calls so they expect to hear from you.
When done right, these calls aren’t “checking in” — they’re adding value, building trust, and keeping your pipeline humming.

So if you’ve ever found yourself pulling back after a few weeks of consistent outreach… or feeling like you’re just repeating yourself with nothing new to say… this call is 100% for you.

👉 Be there live: LoanOfficerBreakfastClub.com

We’ll help you reframe how you think about follow-up — and give you the tools to make these calls feel effortless and impactful.

And hey — if something comes up and you can’t make it live, you can always get more info or catch a replay here:
👉 WantMoreLoans.com

Let’s squash the follow-up funk and make your calls a part of your business you actually look forward to.

See you tomorrow morning!

Tomorrow on LOBC Live: Owen Lee’s Market Update + Exclusive Slide Deck!

You know how fast things are moving in our industry right now—rates, guidelines, market shifts… it’s enough to make your head spin if you’re not staying ahead of the game. That’sexactly why you cannot afford to miss tomorrow morning’s Loan Officer Breakfast Club Zoom call.

We’ve got Owen Lee joining us for this week’s Mortgage Market Update—breaking down what’s happening right now and what it means for YOU and your business.

✅ What’s shifting in the market this week?
✅ How should you adjust your approach to win more loans?
✅ What’s coming next, and how can you stay ahead?

And here’s the kicker—Owen always brings an incredible slide deck that you can use in your own marketing to show clients and agents you’re the go-to expert. But here’s the deal… you’ve got to be on the live call to get it. No replays, no second chances—just show up and grab it while you can!

Join us LIVE at 8:30 AM ET / 5:30 AM PT. Grab your coffee, jump on, and start your day the right way!

👉 Click here to join: LoanOfficerBreakfastClub.com

See you there!

Conversion Maintenance

Good morning, everyone! Today, I want to dive deep into a concept I call “Conversion Maintenance.” This is all about staying connected with our pre-approved clients who are still searching for their dream homes. Maintaining these connections is essential in converting them from leads into actual deals.

Each Thursday, we make a point to reach out to these clients, their co-borrowers, and the referring agents. This practice, which we like to call “futurecasting,” is all about keeping them motivated and reminding them of why they wanted to buy a home in the first place. Whether it’s dreaming about the pool, the big backyard, or having those extra bedrooms, these calls help keep that excitement alive.

Consistent follow-up does more than just maintain interest—it builds trust and ensures we stay top of mind. By staying in touch, we prevent them from slipping away to competitors simply because we’ve kept the connection strong.

Today’s session is about reinforcing this approach and giving you tools to keep those conversations productive. We’re sharing a list of “20 Statements” that you can use during these calls to re-engage and motivate your clients. These statements are designed to help them see the bigger picture and reignite their excitement about home buying.

Remember, every call is an opportunity—not just to ask for business, but to ensure we’re converting these leads into successful closings. Let’s make every interaction count and keep our clients moving forward on their journey to homeownership.

Relationships Trump Transactions

Good morning, Loan Officer Breakfast Club! Today is Wednesday, the perfect day to focus on nurturing the relationships that fuel our business. Remember, relationships always trump transactions.

In the Mortgage Marketing Animals, we emphasize the importance of calling our past client database and our sphere of influence. These calls are a golden opportunity to deepen those valuable relationships. Whether you’re newer and leaning on your sphere or seasoned with hundreds of past clients, these relationships are the lifeline of your business.

Too often, loan officers overlook the power of a simple, heartfelt conversation. When you build a relationship where your clients know, like, and trust you, the probability of receiving referrals skyrockets. It’s a powerful, yet underutilized approach. Yet, many loan officers hesitate to ask for referrals or fail to follow up consistently.

Imagine the impact if you simply picked up the phone, expressed gratitude, and asked for a referral. That simple act can account for 30-50% of your business. Consistent, heartfelt conversations with past clients and your sphere of influence can yield incredible results.

So today, let’s focus on valuing relationships over transactions. Make those calls, have those conversations, and ask for those referrals. Before you hang up the phone, remember to use this script: “Hey, before I let you go, can I ask you a quick favor?” When they respond, “Yes,” say, “If you happen to come across any friends, family, or co-workers that might be looking to buy, sell, or refinance, can I count on you to think of me and send them my way?”

Your success lies in the strength of your relationships. Go out there and build them with enthusiasm!

Embracing the Journey and Going Deeper

As we gather today, let’s pause to appreciate the path we’re on in the mortgage industry. Our journey is marked by progress, moving thoughtfully from one stage to the next, from A to B, B to C, and beyond. This journey isn’t just about reaching a destination; it’s about recognizing the value of each step and being grateful for where we are today.

Gratitude is the cornerstone of our success. Be thankful for the opportunities we have, the industry we’re part of, and the supportive community we’ve built here at the Loan Officer Breakfast Club. Every morning, we come together not just to learn, but to share in a journey that is enriched by our collective experiences and wisdom.

However, gratitude alone isn’t enough. We must align our hearts with our goals. This alignment requires an honest look at ourselves—understanding our motivations, embracing the process, and dedicating ourselves to the steps needed for growth. It’s about moving forward with intention, knowing that each day brings us closer to our ultimate destination.

While the free daily sessions offer a glimpse into this journey, imagine the transformation possible when you go deeper. The Mortgage Marketing Animals coaching program offers a richer community, enhanced support, and more guidance to help you fully align with your goals. By stepping into the full program, you gain access to a wealth of resources and a network of individuals dedicated to supporting your growth every step of the way.

So, let’s embrace the journey together. Let’s move forward with gratitude, align our hearts with our goals, and take the next step into a deeper community with the Mortgage Marketing Animals. Together, we can unlock our true potential and achieve the success we aspire to.

Future Cast Yourself

Happy Monday, Loan Officer Breakfast Club! It’s December 30th, and here we are, smack dab in that strange week between Christmas and New Year’s. For many of us, last week was “Christmas Week,” a time to rest, recharge, and spend time with loved ones. A lot of our Realtor partners and fellow industry professionals also took this time off, and some are even extending it through this week to welcome in the new year.

This time of year can feel a bit odd, can’t it? The holiday buzz is winding down, but the energy of a new beginning is just around the corner. It’s a transitional time, and as loan officers, it’s easy to let this in-between week slip away without much intention. But not this year. Not for us.

This week, we’re going to future-cast ourselves into 2025.

Let’s think about it: we’ve likely set our goals for the coming year. We’ve probably dug deep into our “why” and used that as the foundation for crafting our business plans. But setting goals and writing a plan are only part of the process. If we don’t take the time to see ourselves living out those goals and that plan, we’re at risk of falling into the trap of business as usual. And let’s be honest—if we go through 2025 the same way we went through 2024, we’re not going to see the growth we want.

So, how do we make 2025 different? How do we make it better?

We do it by future-casting ourselves.

What Is Future-Casting?

Future-casting is the intentional act of envisioning the person you’ll be and the life you’ll have at a specific point in the future. It’s about painting a vivid mental picture of where you want to be, based on the goals and plans you’ve already set. This isn’t daydreaming—it’s an active exercise in visualization that keeps you focused, motivated, and aligned with your purpose.

Think about it: this is exactly what we do with our pre-approved clients. On Thursdays, we encourage them to visualize their future in the home they’re dreaming about—where the couch will go, the color of the walls, the family meals in the dining room. That vision keeps them engaged and excited about the process.

We need to do the same thing for ourselves.

Future-Casting in Practice

Take a moment today to envision yourself at the end of 2025. Where are you in your spiritual life? Your family life? Your health? Your work life?

Picture it in detail. What does your business look like? How many families have you helped achieve homeownership? How much volume have you closed? What does your pipeline look like?

Now expand that vision to your personal life. What’s your relationship with your family like? How do you feel physically and mentally? What kind of balance have you achieved?

This exercise is more than just a nice thought—it’s your roadmap. By seeing your 2025 self every day, you’re setting the course for how you’ll show up this year.

The Key to Consistency

Here’s the catch: future-casting isn’t a one-and-done thing. Just like your business plan, it requires consistency. Every morning, take five minutes to visualize the future you’re working toward. Remind yourself of your goals, your “why,” and the steps you need to take today to get there.

This practice will not only keep you on track but also make the journey more enjoyable. When you know where you’re going, every small win along the way feels like a step toward something bigger.

Make It Count

Don’t let this week slip away. Use this transitional time to set the tone for your 2025. The work you do today—mentally, emotionally, and strategically—will ripple through the rest of the year.

Let’s future-cast ourselves into greatness. Let’s make this the year we not only dream big but also take consistent action to make those dreams a reality.

Here’s to your best year yet! Keep crushing it.