In the News

New Home Sales Experience ‘Surprising’ Boost

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Real Estate News

In March 2025, U.S. new single-family home sales surged by 7.4% to a seasonally adjusted annual rate of 724,000 units, marking the highest level since September 2024. This unexpected uptick was driven by a temporary decline in mortgage rates to 6.65% and a focus on smaller, more affordable homes. The median new home price dropped 7.5% year-over-year to $403,600, indicating a shift towards cost-effective housing options.​

Regionally, the South led the charge, accounting for about two-thirds of the sales. Inventory levels also rose to 503,000 units, the highest since November 2007, providing more options for prospective buyers. However, the economic outlook remains uncertain due to fluctuating trade policies and rising construction costs.

Loan Officer Takeaway: The surge in new home sales presents an opportunity to collaborate with builders focusing on affordable housing. Highlighting financing options for smaller homes can attract budget-conscious buyers.​

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Mortgage Rates Continue Lower

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Mortgage News Daily

As of April 24, 2025, the average 30-year fixed mortgage rate decreased slightly to 6.92%, continuing a gradual downward trend. This decline is attributed to improved bond market conditions and reduced volatility. Despite the decrease, rates remain elevated compared to historical lows, and affordability challenges persist for many buyers.

The bond market’s stabilization has provided some relief, but economic uncertainties, including inflation and trade policies, continue to influence rate movements. Experts suggest that while rates may fluctuate, significant decreases are unlikely in the near term.​

Loan Officer Takeaway: Use this period of rate stabilization to educate clients on the benefits of locking in rates and explore refinancing options for those who secured higher rates previously.​

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Fired First American CEO to Receive $18.6M Payout

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Scotsman Guide

Ken DeGiorgio, the former CEO of First American Financial Corp., is set to receive a severance package totaling $18.6 million following his termination. The payout includes $7.24 million in severance pay, approximately $9.1 million in accelerated vesting of restricted stock, and around $2.2 million from a supplemental executive retirement plan. DeGiorgio was dismissed after an alleged assault incident aboard a Caribbean cruise ship.​

Despite the circumstances, the termination was classified as “without cause,” making DeGiorgio eligible for the severance package. This situation highlights the complexities and legal considerations companies face when handling executive misconduct.​

Loan Officer Takeaway: Stay informed about industry leadership changes, as they can impact company policies and market dynamics. Understanding these shifts can help in anticipating changes in partnerships and client relations.​

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Real Estate-Related Stock Performance (as of April 25, 2025)

• Rocket Companies (RKT): $12.37 ▲ 0.4%
• UWM Holdings (UWMC): $4.60 ▼ 0.3%
• Zillow Group (ZG): $62.89 ▲ 0.1%
• Redfin Corp (RDFN): $8.98 ▼ 0.4%
• Lennar Corp (LEN): $106.72 ▲ 0.6%
• D.R. Horton (DHI): $123.10 ▲ 0.4%
• Equifax Inc. (EFX): $252.04 ▲ 0.2%​

Builder stocks experienced modest gains following the positive new home sales report, while mortgage lenders showed mixed performance amid rate fluctuations. The market remains sensitive to economic indicators and policy changes.​

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Loan Officer’s Perspective: Friday – Work on Your Business

As the week concludes, focus on strategies to enhance your business:​

• Collaborate with Builders: Engage with builders targeting the affordable housing market to offer tailored financing solutions.
• Educate Clients: Provide insights on the current rate environment and the benefits of rate locks or refinancing.
• Monitor Industry Changes: Stay updated on leadership shifts within key industry players to anticipate potential impacts on your operations.​

For structured growth strategies, visit DailySuccessPlan.com.

The Fed’s Next Move Is Approaching—Here’s What It Could Mean for Mortgage Rates

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With inflation still above target and job growth holding firm, the Federal Reserve is expected to hold interest rates steady at its next meeting, despite early-year hopes of multiple cuts. According to Investopedia, mortgage rates may remain elevated for longer than originally anticipated.

What to expect:

• Markets have largely priced out any Fed rate cuts until late Q3 or Q4 of 2025.
• Mortgage rates remain stuck between 6.7%–6.8%, with little downward movement unless the Fed turns dovish or the bond market rallies.
• Even if the Fed cuts rates later this year, mortgage rates may only drop modestly, as they are more closely tied to the 10-year Treasury and market inflation expectations.

Loan Officer Insight: The key message for clients? Don’t wait for the Fed to save the day. This is a strategy market—not a rate market. ARMs, buydowns, and smart budgeting are more valuable than chasing a perfect rate.

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Delinquencies on the Rise for FHA and VA Borrowers

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A new report from the Mortgage Bankers Association finds that serious mortgage delinquencies are increasing—particularly among FHA and VA borrowers, many of whom are first-time or lower-income buyers.

Key stats:

• FHA serious delinquencies rose 70 basis points over the past year.
• VA loans saw a 57 basis point jump, while conventional loans remained mostly stable.
• These loans now account for the highest default rates in the industry, a reversal from just two years ago.

What’s driving this trend?

• Inflation has outpaced wage growth for many working-class households.
• Rising insurance, taxes, and utility costs are pressuring monthly budgets.
• Borrowers who purchased at the peak of prices and rates in 2022–2023 have less financial wiggle room.

For LOs: Stay proactive with early borrower education and risk management. Reach out to borrowers in your servicing book, and help those struggling explore forbearance, modification, or restructuring options before they fall behind.

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Refinance Rates Steady—But a Window of Opportunity May Be Opening

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Despite rate volatility earlier this year, refinance rates have held steady, with small movements reflecting broader uncertainty in rate direction.

As of midweek:

• 30-year fixed refinance: 6.61%
• 15-year fixed refinance: 5.89%
• FHA/VA refinance options: hovering 6.45%–6.75%

What’s changing:

• There’s a modest increase in refinance applications, especially from borrowers who closed in late 2022–early 2023 when rates spiked past 7.5%.
• Homeowners looking to cash out or restructure debt are leading the trend.
• With HELOC rates still high, cash-out refis are regaining appeal for debt consolidation and home improvement financing.

Loan Officer Action: Pull past client data from Q4 2022–Q2 2023 and re-run scenarios. There’s likely a segment of your closed book that could benefit now—or in the next 30–60 days.

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Home Construction Still Choppy Despite Strong Building Permit Activity

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According to new data from the U.S. Census Bureau, March housing starts fell 14.7% month-over-month, despite a steady stream of building permits. It’s the latest sign of volatility in residential construction, even as builders express optimism.

Details:

• Single-family permits were up 1.5%, indicating potential growth in coming months.
• However, actual housing starts dropped sharply, reflecting labor shortages, regulatory delays, and continued materials costs.
• Builders remain focused on entry-level and affordable homes, but financing and zoning challenges are slowing shovel-ready project launches.

What to Watch: Builders are willing—but the process is slow. Expect continued inventory tightness, with new construction coming online slower than demand growth, particularly in suburban markets.

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Real Estate-Related Stock Performance (as of April 24, 2025)

• Rocket Companies (RKT): $12.41 ▲ 0.8%
• UWM Holdings (UWMC): $4.62 ▲ 1.3%
• Zillow Group (ZG): $63.08 ▼ 0.2%
• Redfin Corp (RDFN): $9.02 ▲ 0.6%
• Lennar Corp (LEN): $106.14 ▼ 0.5%
• D.R. Horton (DHI): $122.33 ▲ 0.4%
• Equifax Inc. (EFX): $251.98 ▼ 0.7%

Builder and lender stocks remain active with refinance activity and housing start data fueling targeted investor moves.

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Loan Officer’s Perspective: Thursday – Preapproved and Looking

It’s Thursday, and today’s focus is reaching out to your preapproved borrowers who are actively shopping.

How to add value today:

• Fed messaging: “The Fed’s likely staying the course—let’s look at what that means for your lock options now.”
• New construction pipeline: “Builders are trying to add homes, but it’s slow. Let’s keep you ready for quick-moving inventory.”
• Refi reminders: “If you closed around the peak rate period, it might be time to re-evaluate—want me to run the numbers?”

Don’t let preapprovals go cold. Your voice matters more now than ever.

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Visit DailySuccessPlan.com to see how we help loan officers grow their business with discipline, focus, and daily momentum.

Trump vs. Powell: What the Clash Means for Mortgage Rates and Market Stability

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Former President Donald Trump is once again setting his sights on Federal Reserve Chair Jerome Powell, signaling that if re-elected, he may seek Powell’s removal or pressure the Fed to cut rates more aggressively. This public rebuke of Powell’s cautious stance on monetary policy has reignited debate over central bank independence—and it could have real implications for mortgage rates.

Here’s what’s happening:

• Trump has long criticized Powell for being too slow to cut interest rates, arguing that tighter monetary policy is hurting economic growth.
• The Fed is holding firm for now, prioritizing inflation control amid mixed signals in labor and spending data.
• Legal precedent makes firing Powell difficult, but Trump allies have floated aggressive tactics—similar to recent firings at the FTC—that could challenge Fed autonomy.

Implications for mortgage rates:

• If Powell were removed or replaced by a more dovish appointee, the Fed could begin rate cuts sooner—potentially putting downward pressure on mortgage rates.
• However, many economists caution that politicizing the Fed would spook markets, potentially leading to bond yield volatility that could negatively affect rates instead.

Wall Street remains split on how real this scenario is—but loan officers should take note. The Fed’s actions (or inaction) will shape lock strategies, refinance timing, and buyer urgency in the months ahead.

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Florida’s Housing Market is Starting to Feel a Lot Like California

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Florida is facing an inflection point in its housing market. According to new research from Cotality and commentary from economist Dr. Selma Hepp, the Sunshine State is showing signs of becoming “the next California.”

Key insights:

• Home prices have surged due to the pandemic-era migration boom, outpacing local incomes and creating affordability constraints.
• Rising insurance premiums, property taxes, and hurricane risk are weighing heavily on younger and middle-income residents.
• Baby boomers, many of whom are cash buyers, are driving competition, pushing many would-be first-time buyers to the sidelines.

Hepp notes that some residents are beginning to leave Florida—mirroring a trend that occurred in California a decade earlier when affordability hit a tipping point.

For LOs and agents in Florida: Be ready for longer buy cycles, affordability conversations, and a growing number of clients relocating out of state.

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Meet the Sacramento Realtor Trusted by Professional Athletes

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In a compelling feature from The Sacramento Bee, local Realtor Kevin Sellwood is spotlighted for his work helping NBA and NFL athletes find homes—including some of Sacramento’s most elite buyers.

What makes this story worth sharing:

• Sellwood doesn’t just sell luxury homes—he serves as a lifestyle consultant, helping high-profile athletes transition to a new city and community.
• Many of his clients are young, wealthy professionals who need discretion, speed, and concierge-level service.
• He’s known for non-traditional lead generation, including word-of-mouth within athletic circles and relationship-building with agents and trainers.

This piece is a great conversation starter with Realtors. It highlights the power of niche specialization, elite customer service, and the growing intersection between real estate and personal branding.

Loan Officer Takeaway: If your market includes affluent clients or athletes, align your process to match that level of service—and consider building agent partnerships that open doors to luxury segments.

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Real Estate-Related Stock Performance (as of Wednesday, April 23, 2025)

• Zillow Group Inc (ZG): $62.73 ▲ 3.98%
• Redfin Corp (RDFN): $8.76 ▲ 6.44%
• Rocket Companies Inc (RKT): $12.34 ▲ 6.80%
• UWM Holdings Corporation (UWMC): $4.49 ▲ 1.81%
• Lennar Corp. (LEN): $107.92 ▲ 4.06%
• D.R. Horton Inc. (DHI): $124.96 ▲ 3.48%

Real estate and lending stocks are continuing a rally amid speculation that future Fed moves may be more accommodative—or at least less restrictive.

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Loan Officer’s Perspective: Wednesday – Past Clients and Sphere of Influence

It’s Wednesday, which means it’s time to work your database and sphere.

Here’s how to lead with value using today’s news:

• Talk Powell vs. Trump: “There’s a lot of talk about pressure on the Fed—some are wondering what it means for rates. Want to hop on a quick call to talk refinance or buy timing?”
• Use the Sacramento story: Send the link to Realtors you want to connect with. “Cool story out of Sac—what niche are you carving out right now?”
• Mention Florida’s shift: If you’re licensed there, ask: “Seeing more clients thinking about leaving or downsizing? Let’s strategize around equity and what’s next.”

The mid-week rhythm is all about relationship-building and retention. Don’t let your warm list go cold.

Want to grow your pipeline and simplify your day with structure?
Visit DailySuccessPlan.com to learn how we help loan officers stay consistent, productive, and connected—regardless of market conditions.

Equifax Earnings Exceed Expectations as Mortgage Inquiries Hold Steady

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Equifax beat Wall Street expectations for Q1 earnings, thanks to a surprisingly resilient mortgage segment and increased adoption of its automation tools.

Key takeaways:

• Mortgage credit inquiries declined just 9% year-over-year, beating internal forecasts of a 13% drop.
• Adjusted earnings hit $1.53 per share, well above analyst expectations of $1.40.
• Equifax announced a $3 billion stock buyback, reinforcing its long-term market confidence.

CEO Mark Begor acknowledged macro uncertainty—including interest rate sensitivity and tighter lending standards—but noted growth in home equity lending, employment verification demand, and digital mortgage tools.

For loan officers, this is a signal that mortgage activity is stabilizing, especially in the tech-enabled space. It’s time to lean into efficient workflows and get ready for potential volume rebounds later this year.

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Industry Experts Warn Against Rise in Off-MLS and Private Listings

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Real estate data expert Mike Simonsen is warning that the growing use of off-MLS and private listings is reversing decades of progress in market transparency.

In a recent podcast appearance, Simonsen shared:

• Office-exclusive and private-network listings are on the rise, especially among larger firms.
• This trend is “bad for buyers and bad for data,” limiting visibility and weakening negotiating power.
• Listings are slowly climbing, and we could see pre-pandemic inventory levels by late 2025—but only if homes are publicly listed and discoverable.

For LOs, this is a powerful reminder: buyers need expert agents more than ever—and mortgage professionals who can help them navigate a market where not everything is on Zillow.

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Price Cuts Are Climbing, but It’s Not a Buyer’s Market Yet

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A new report from Barron’s shows that while price reductions are rising, affordability and buyer confidence remain stubbornly low.

What’s happening:

• 24% of listings saw price cuts in March—the highest rate for that month since 2018.
• Inventory is up 19% year-over-year, and listings are sitting longer, but demand remains tempered.
• ARMs are making a comeback, now representing about 10% of mortgage applications as borrowers seek lower monthly payments in a high-rate environment.

Despite these shifts, median prices are still about 3% higher year-over-year, and many buyers are waiting for greater price relief or rate drops that may not materialize soon.

Why it matters: Now is a crucial time to guide clients through payment strategies—temporary buydowns, ARMs, or seller concessions—to unlock affordability without waiting for the “perfect” market.

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Real Estate-Related Stock Performance (as of Tuesday, April 22, 2025)

• Equifax Inc. (EFX): $252.41 ▲ 2.1%
• Zillow Group (ZG): $62.23 ▲ 0.4%
• Redfin Corp (RDFN): $10.15 ▲ 0.7%
• Rocket Companies (RKT): $12.72 ▼ 0.2%
• United Wholesale Mortgage (UWMC): $4.63 ▼ 0.4%
• Lennar Corp (LEN): $105.42 ▲ 0.3%
• D.R. Horton (DHI): $119.96 ▲ 0.5%

Investors reacted positively to Equifax’s earnings and tech-driven mortgage positioning, while builder stocks held steady as spring demand expectations remain cautiously optimistic.

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Loan Officer’s Perspective: Tuesday – Focus on Active Transactions

It’s Tuesday, and that means your mission is simple: manage and move your pipeline forward.

If you’re on top of your files and your partners know it, referrals follow.

Not sure on how to capitalize on your Tuesday calls? Not sure who to call or what to say? Did you know that our Tuesday update calls are what most of the top producing loan officers at Mortgage Marketing Animals say moves the needle the most?

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Mortgage Rates Steady as Markets Await Clear Fed Signal

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The latest report from Bankrate shows mortgage rates holding steady, with the national average for a 30-year fixed loan at 6.61%, and the 15-year fixed at 5.89%. After some modest declines in recent weeks, the market seems to be in a holding pattern.

Key insights:

• Volatility remains low, but sentiment could shift quickly based on inflation data and Fed guidance.
• Analysts expect rates to remain between 6.4% and 6.7% over the next 30 days unless inflation surprises to the upside.
• Refinance activity remains muted, but there’s a slight uptick in preapprovals and purchase applications—especially in first-time buyer segments.

The takeaway for loan officers? Lock windows are still favorable for borrowers shopping now. This is also an ideal time to educate fence-sitters—today’s “high” rate might look like a bargain if future Fed action is more hawkish than expected.

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$1 Billion in Real Estate Set to Be Tokenized via Blocksquare & Vera Capital Deal

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In a major step forward for real estate fintech, Blocksquare and Vera Capital have announced a partnership to tokenize over $1 billion in U.S. commercial real estate, enabling fractional ownership through blockchain technology.

Highlights of the deal:

• A new marketplace will launch in the coming weeks to allow global investors to buy tokenized shares in a portfolio of commercial properties across seven U.S. states.
• Initial assets include a Fort Lauderdale office building and a Dania Beach retail plaza, both already owned and operated by Vera Group.
• The goal is to democratize access to real estate investing and create new liquidity options for property owners.

Tokenized real estate is still a developing segment in the U.S., and legal clarity remains a hurdle. But this partnership shows serious traction, and it could eventually impact how equity is raised and managed in multifamily, office, and retail development deals.

Why it matters: As this technology becomes more mainstream, it may create new avenues for investment, syndication, and even lending. Mortgage professionals should keep an eye on how this model evolves—it could disrupt traditional financing channels in the next 3–5 years.

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First-Time Homebuyers Now Averaging Nearly 40 Years Old

While the NBC article can’t be displayed directly, recent reporting highlights a growing trend: the average age of first-time homebuyers is approaching 40, a stark shift from historical norms.

Main drivers behind the delay:

• Affordability challenges: High prices, tight inventory, and years of student debt have pushed Millennials to delay homeownership.
• Lifestyle shifts: Remote work and delayed family formation have made renting more appealing for longer periods.
• Economic trauma: Many in this age group were impacted by the 2008 crash and then the COVID-19 recession—creating hesitation to jump into the market.

Implications for loan officers:

• Be prepared to work with older first-time buyers who may have complex financial profiles—including inconsistent employment history, self-employment income, or high DTI from student loans.
• These borrowers are often more financially literate but also more cautious—clear communication and financial modeling are key.

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Real Estate-Related Stock Performance (as of Monday, April 21, 2025)

• Zillow Group (ZG): $62.23 ▲ 0.4%
• Redfin Corp (RDFN): $10.15 ▲ 0.7%
• Rocket Companies (RKT): $12.72 ▼ 0.2%
• United Wholesale Mortgage (UWMC): $4.63 ▼ 0.4%
• Lennar Corp (LEN): $105.42 ▲ 0.3%
• D.R. Horton (DHI): $119.96 ▲ 0.5%

Investor sentiment remains cautious but slightly positive. Proptech companies like Zillow and Redfin continue to benefit from platform updates and consumer engagement.

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Loan Officer’s Perspective: Monday – Realtor Relationship Day

It’s Monday, which means it’s time to strengthen your Realtor partnerships. But don’t just check in—bring value and conversation starters to the table using today’s headlines:

• Use the Corcoran insight on inventory from last week and connect it to today’s rate plateau—ask: “Are your sellers hesitating because they think rates are too high for buyers? Want me to run some updated scenarios to show them what’s possible?”
• Talk about the rise in older first-time buyers: “We’re seeing more buyers in their late 30s and early 40s getting serious. Are you seeing the same trend?”
• Mention the Blocksquare tokenization deal as a way to show you’re staying ahead of future financing models. Agents love partners who understand where the industry is headed.

Set the tone for the week by asking for the business—but also showing you’re in the know.

Want a proven system for daily success that makes these touchpoints automatic?
Visit DailySuccessPlan.com to see how we help loan officers generate consistent business through structure, value, and repeatable actions.

Barbara Corcoran: Inventory Is the Housing Market’s “Biggest Problem”

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On a recent appearance with Fox Business, Shark Tank star and veteran real estate expert Barbara Corcoran made headlines by calling out the housing market’s most urgent challenge: lack of inventory.

“We don’t have a price problem—we have a supply problem,” Corcoran said.

She emphasized that despite affordability concerns tied to higher mortgage rates, buyer demand remains strong—particularly in suburban and mid-market areas. What’s stopping the market from recovering, in her view, is a systemic shortage of listings.

Additional points from her remarks:

• Sellers with sub-4% mortgage rates are staying put, creating a “lock-in effect.”
• Homebuilders can’t ramp up fast enough to meet the demand, especially in entry-level price ranges.
• Inventory constraints are pushing prices higher, even in markets where buyer activity has cooled.

Takeaway for LOs: Use this as a talking point with agents—“What are you doing to encourage hesitant sellers to list this spring?” It also creates urgency for preapproved buyers—low inventory means the best homes go fast.

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Reno Housing Inventory Sees Largest Jump Since Pandemic

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In some regions, the tide may be starting to turn. According to new data from the Reno/Sparks Association of Realtors, Reno just experienced its largest month-over-month inventory increase since the COVID-19 pandemic.

Highlights from the report:

• Active listings rose 28% in March compared to February.
• Homes priced between $400,000 and $800,000 saw the largest influx of inventory.
• Days on market increased slightly, giving buyers a bit more breathing room.

Local agents say this shift reflects a gradual thawing of seller hesitation, with more homeowners deciding to list ahead of the busy spring season. While prices remain firm, the rising supply is expected to moderate bidding wars and give preapproved buyers better leverage.

Why this matters: Reno can be viewed as a microcosm of what could happen in other mid-sized U.S. metros. If inventory trends like this expand nationwide, we may see a more balanced market by mid-2025.

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NAR Appoints New Executive to Drive Innovation in Real Estate Education

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The National Association of Realtors (NAR) has named Dr. Jonathan Nichols as the new head of its Center for REALTOR® Development (CRD), signaling a renewed focus on innovation and education.

Dr. Nichols brings experience in both real estate technology and adult education, and is expected to lead several new initiatives:

• Revamping CE and pre-licensing courses to include more interactive and on-demand formats.
• Expanding microcredential and certificate programs for specialty niches (e.g., investment properties, green building, and proptech).
• Deepening partnerships with brokerages and MLSs to align training with real-time market needs.

Loan officer tie-in: This appointment is part of a larger push to modernize how agents are trained—and could lead to higher-quality conversations and expectations between agents and lenders. It’s a great time to offer value to Realtors through co-branded webinars, market updates, or CE partnerships.

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AI Adoption in Mortgage More Than Doubled in 2024, Report Shows

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A new report from Stratmor Group reveals that AI use in the mortgage industry more than doubled in 2024, with 38% of lenders now using artificial intelligence or machine learning tools, up from just 15% in 2023.

The surge in adoption includes:

• Automated income and asset verification
• Underwriting risk detection using machine learning
• Bots to handle routine processing tasks like credit pulls, VOEs, and appraisal ordering

Additionally, 48% of lenders now use robotic process automation (RPA) to streamline workflows and reduce file touches, up from 30% just a few years ago.

Nicole Yung, senior partner at Stratmor, commented:

“We’re seeing lenders prioritize front-end tech that improves borrower experience, while also investing in internal AI to increase profitability.”

For LOs, this means expect more speed—and more accountability. AI tools are improving loan file quality and shrinking the margin for error. Embrace it, or get outpaced.

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Loan Officer’s Perspective: Friday – Work On Your Business

It’s Friday, and that means we shift gears. Instead of grinding through outbound calls, you’re working ON your business today—not just in it.

Here’s how to make the most of it with today’s news:

• Review your tech stack: With AI adoption booming, take a moment to assess your CRM, lead gen tools, and automation. Are you maximizing efficiency?
• Revisit agent partnerships: With NAR reworking their educational programs, it’s a great time to plan a CE course or value-added lunch & learn. Reach out to one or two top partners.
• Evaluate your market strategy: In areas like Reno, inventory is rising. Are your buyers positioned to take advantage? What markets in your footprint are trending similarly?
• Sharpen your content: Use Barbara Corcoran’s quote about supply being the biggest issue as part of a short social media post or client email. Repurpose with your own insight to build authority.

Most importantly: make space today to plan, improve, and optimize. Next week will be about execution. Today is about strategy.

Need a proven roadmap to grow faster with structure?
Visit DailySuccessPlan.com to learn how we help loan officers generate consistent business with a simple, powerful daily system.

Mortgage Rate Forecast: Fewer Fed Cuts Ahead, Rates May Stay Higher for Longer

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This week’s update from Yahoo Finance offers a sober outlook on mortgage rates: a meaningful drop may be farther off than many hoped, as the Federal Reserve tempers its expectations for rate cuts in 2025.

According to Freddie Mac, the average 30-year fixed mortgage rate now sits around 6.64%, a modest improvement—but still well above pandemic-era lows. Market experts now predict:

• Only 1 or 2 potential rate cuts this year, versus the 3–4 previously expected.
• Sticky inflation and stronger-than-anticipated job numbers are delaying the Fed’s ability to ease.
• The Fed is watching wage growth and consumer spending closely, which are still running above the central bank’s target for easing policy.

Mortgage-backed securities (MBS) are also facing reduced demand from international buyers, adding upward pressure on mortgage rates. Even if the Fed begins to cut the benchmark rate later this year, lenders may not pass the full savings on to borrowers immediately.

What this means for borrowers: Waiting for 5% rates may not be realistic in 2025. For buyers on the fence, loan officers should help them understand what “buy now and refi later” could look like in this environment.

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Mortgage Rates Dip Slightly, Offering a Window of Opportunity for Buyers

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According to this week’s industry update, mortgage rates have dipped slightly—averaging 6.64% on the 30-year fixed—offering buyers and refinancers a window of opportunity as we move deeper into spring.

This marks the ninth straight week under 7%, a signal that while rates remain elevated, they are stabilizing in a more favorable range. Experts say:

• Kara Ng of Zillow expects rates to hold in the mid-6s throughout much of 2025, and notes this could bring more hesitant buyers off the sidelines.
• NAR’s Lawrence Yun encourages buyers to act before market pressure builds later this quarter, warning that geopolitical tensions and inflation could reverse recent progress.
• Holden Lewis at NerdWallet highlights volatility as a factor to watch—particularly around employment data and Fed language during upcoming meetings.

Inventory is also beginning to rise slightly in some markets, offering a more balanced playing field for buyers. But most analysts agree: waiting for a dramatic drop in rates could be a missed opportunity. Instead, smart buyers should focus on locking in affordability and strong terms today—and look to refinance later if conditions improve.

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Lenders Quietly Reviewing Borrower LinkedIn Profiles for Employment Verification

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In a subtle but growing trend, mortgage lenders are beginning to check borrowers’ LinkedIn profiles to verify employment history, cross-reference job titles, and detect red flags that may not appear in traditional documents.

While not a formal part of underwriting, loan officers report that LinkedIn checks are increasingly used as a supplemental verification tool, especially when:

• Pay stubs or tax returns raise questions about consistency.
• A borrower is self-employed or working in gig/freelance arrangements.
• There’s a gap in employment or recent job switch that needs clarification.

According to industry insiders, some lenders have flagged mismatches between loan files and LinkedIn data—such as differing job titles, outdated employment dates, or indications of unemployment. These inconsistencies can slow down approvals or trigger additional documentation requests.

In addition, borrower social media posts—like announcing a new job, job loss, or financial hardship—have the potential to influence perception of borrower stability, even informally.

Takeaway for loan officers: It’s worth advising clients to ensure their LinkedIn profiles are accurate, up-to-date, and aligned with their loan applications—especially for non-W-2 borrowers.

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Real Estate-Related Stock Performance (as of April 17, 2025)

• Zillow Group (ZG): $62.15 ▲ 0.5%
• Redfin Corp (RDFN): $10.02 ▲ 1.3%
• Rocket Companies (RKT): $12.76 ▼ 0.3%
• United Wholesale Mortgage (UWMC): $4.65 ▼ 0.4%
• Lennar Corp (LEN): $105.22 ▼ 0.7%
• D.R. Horton (DHI): $119.40 ▼ 0.6%

Zillow and Redfin stocks are seeing continued modest gains following their aggressive policy stances on listing transparency. Meanwhile, builders and lenders are trading slightly lower amid ongoing rate and policy uncertainty.

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Loan Officer’s Perspective: Thursday – Preapproved and Looking

It’s Thursday, and that means your focus should be on preapproved buyers—the ones actively house hunting and closest to getting under contract.

Here’s how to use today’s news to guide your calls and texts:

• Mortgage Rate Forecasts: Let borrowers know that while rates are down slightly, they’re likely to stay in the 6.5%–7% range for a while. Acting now might secure them better terms than waiting for rate drops that may never come.
• Fed Caution: Educate them on the reality—fewer rate cuts expected, and pricing pressures remain. If they’re “waiting for 5%,” help them adjust strategy.
• Borrower Profile Consistency: Especially for your self-employed clients, mention that lenders are looking more closely at LinkedIn and other professional signals. Encourage them to keep things tidy and up to date.

And of course, keep your energy high and your calls consistent. The pipeline is always built on daily discipline.

Want to simplify your outreach and build a bigger pipeline?
Visit DailySuccessPlan.com to see how we help loan officers grow with structure, focus, and a winning daily strategy.

Big Banks Advocate for Simplified Mortgage Regulations Amid Market Slowdown

Major U.S. banks are urging the federal government to streamline mortgage regulations in response to a cooling housing market. They argue that current complex rules on loan origination, servicing, and securitization are hindering lending activities. Simplifying these regulations could potentially make mortgage processes more efficient and accessible for borrowers.

The banks’ proposal includes:

• Reducing compliance burdens: Simplifying documentation and reporting requirements to expedite loan approvals.
• Enhancing clarity in guidelines: Providing clearer instructions for loan servicing to prevent defaults.
• Facilitating securitization: Making it easier to bundle and sell mortgages, thereby increasing liquidity in the housing market.

Industry experts believe that these changes could invigorate the housing market by making mortgages more accessible, especially for first-time homebuyers.

Read the full story →

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Redfin Aligns with Zillow in Banning Privately Marketed Listings

Redfin has joined Zillow in prohibiting the display of “pocket listings”—homes marketed privately before being listed on the Multiple Listing Service (MLS). This move aims to promote transparency and equal access in the housing market. While some brokerages argue that pocket listings offer flexibility for sellers, critics contend they can limit exposure and disadvantage certain buyers.

The implications of this policy shift include:

• Increased transparency: Ensuring that all potential buyers have equal access to new listings.
• Potential legal challenges: Brokerages that rely on pocket listings may contest these bans, citing seller rights.
• Market dynamics: The move could influence how homes are marketed and may lead to changes in listing strategies across the industry.

This development reflects a broader trend towards standardizing listing practices to foster fairness and openness in the real estate market.

Read the full story →

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Bay Area Housing Market Remains Resilient Despite Economic Challenges

The Bay Area housing market continues to show strength, with home prices in San Francisco rising by 2% year-over-year and sales increasing by 8.5%. Inventory levels have improved, particularly in the inner East Bay, where listings are up 48% compared to last year. Despite high mortgage rates, the market remains competitive, with homes selling faster than the national average.

Key factors contributing to this resilience include:

• Strong demand: The region’s robust job market and desirable living conditions continue to attract buyers.
• Limited supply: Despite recent inventory increases, the overall housing supply remains constrained, supporting price stability.
• Investor interest: The Bay Area remains a focal point for real estate investors seeking long-term appreciation.

These dynamics suggest that, even amid broader economic uncertainties, the Bay Area housing market maintains its vitality.

Read the full story →

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Real Estate-Related Stock Performance (as of April 16, 2025)

• Zillow Group (ZG): $61.97 ▲ 0.4%
• Redfin Corp (RDFN): $9.85 ▲ 0.6%
• Rocket Companies (RKT): $12.80 ▼ 0.4%
• United Wholesale Mortgage (UWMC): $4.67 ▼ 0.8%
• Lennar Corp (LEN): $105.96 ▼ 0.1%
• D.R. Horton (DHI): $120.69 ▼ 0.3%

Stock movements reflect ongoing adjustments in the housing market and investor responses to regulatory developments.

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Loan Officer’s Perspective: Wednesday – Engage with Past Clients and Sphere of Influence

Wednesdays are ideal for reconnecting with your past clients and broader network. Use the latest industry news to spark meaningful conversations:

• Discuss the shift in listing practices: “Have you heard about the recent changes with Zillow and Redfin banning pocket listings? It’s reshaping how homes are marketed.”
• Highlight market resilience: “Despite economic uncertainties, the Bay Area housing market remains strong. It’s a good time to consider your real estate goals.”

These discussions not only provide value but also position you as a knowledgeable resource.

For a structured approach to daily outreach and business growth, visit DailySuccessPlan.com to learn how we can help you achieve consistent success.

CoStar CEO Targets Zillow in Open Letter, Escalating Industry Battle Over Listings and Leads

Read the full story →

CoStar Group CEO Andy Florance has taken a bold step in the ongoing battle for dominance in the residential real estate space, sending a sharply worded letter to tens of thousands of real estate agents across the U.S. The message positions CoStar’s Homes.com platform as a clear alternative to Zillow—and paints Zillow as a threat to agent-client relationships.

In the letter, Florance outlines several key concerns:

• Lead redirection: He accuses Zillow of diverting leads away from listing agents and selling them to competing agents. This long-standing practice is a top complaint among Realtors who feel undermined by the very platforms showcasing their listings.
• Data monetization: Florance argues that Zillow’s business model is built on exploiting MLS data provided by agents, then reselling access back to the same professionals who supplied it.
• The Homes.com difference: He emphasizes that Homes.com will never sell leads and instead uses a “your listing, your lead” model—meaning all inquiries go directly to the listing agent, with no middleman or rerouting.
• Rapid growth: CoStar reports that Homes.com has now reached 100 million monthly unique users, putting it in a stronger position than ever to compete with Zillow’s estimated 200+ million.

This letter comes at a time when listing transparency and control are already under the microscope due to policy changes tied to the Clear Cooperation Policy and the aftermath of the NAR commission lawsuits.

Industry implications: Florance’s message is both a sales pitch and a rallying cry—urging agents and brokerages to choose platforms that support agent-centric models. It’s also a direct shot across Zillow’s bow, signaling that Homes.com intends to claim a much larger share of market influence in 2025 and beyond.

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Seattle Startup ‘Friday Harbor’ Raises $6M to Arm Independent Lenders with AI Tools

Read the full story →

Friday Harbor, a fintech startup based in Seattle, just raised $6 million in seed funding to help small and mid-sized mortgage lenders keep pace with industry giants like Rocket Mortgage and United Wholesale Mortgage. The company’s flagship platform uses artificial intelligence to automate loan file reviews and detect underwriting issues earlier in the origination process.

Founded by fintech veteran Theo Ellis, Friday Harbor’s mission is to level the playing field in mortgage lending by giving independent lenders access to enterprise-grade technology without the need for massive internal development budgets.

What Friday Harbor’s platform does:

• Automated issue detection: The system analyzes documents, income history, deposits, and credit reports to flag potential problems—such as large deposits, unverified income, or inconsistent employment data—before the file reaches underwriting.
• Reduced file “touches”: By surfacing issues earlier, loan officers and processors can reduce the back-and-forth typically needed to clear conditions, improving turn times and reducing stress.
• Enterprise traction: Friday Harbor is already working with lenders like PRMG, NewFed Mortgage, and Developer’s Mortgage Company. The startup has secured $8 million in total funding and plans to expand its integrations with LOS platforms later this year.

Why it matters: In today’s high-cost, low-margin lending environment, operational efficiency is a competitive advantage. Friday Harbor’s AI engine gives smaller lenders a way to cut costs, improve speed, and reduce repurchase risk—three factors that can make or break performance in today’s market.

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Real Estate-Related Stock Performance (as of April 15, 2025)

• Zillow Group (ZG): $61.97 ▲ 0.4%
• Rocket Companies (RKT): $12.80 ▼ 0.4%
• United Wholesale Mortgage (UWMC): $4.67 ▼ 0.8%
• Lennar Corp (LEN): $105.96 ▼ 0.1%
• D.R. Horton (DHI): $120.69 ▼ 0.3%

Markets are quiet overall, but Zillow is seeing a slight bump following the CoStar story and ongoing attention around listing control and platform dynamics.

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Loan Officer’s Perspective: Tuesday = Active Transaction Updates + Realtor Conversations

Tuesdays are the perfect time to strengthen your Realtor relationships while also making sure your active loans are moving forward smoothly.

Here’s your focus today:

• Provide status updates to all parties in current transactions—buyers, listing agents, and selling agents.
• Set expectations and proactively manage timelines on appraisal, conditions, and closings.
• Use today’s Zillow/CoStar story to spark conversations with your Realtor partners:

Suggested script:
“Hey, did you see that open letter CoStar sent out about Zillow? It’s really sparking a lot of conversation about who controls the client relationship and how platforms are treating agents these days. What are your thoughts on it? Are you seeing more activity from Homes.com in your market?”

This kind of industry-relevant discussion can:

• Deepen your value as a knowledgeable partner.
• Set you apart from loan officers who only talk about rates.
• Position you as someone who’s tuned into what matters to them.

And if you’re unsure how to structure your day or what to say, don’t forget that the Mortgage Marketing Animals’ Daily Success Plan gives you the roadmap.

Visit DailySuccessPlan.com to learn how we can help you get more business on a consistent basis—by doing the right activities, the right way, every day.

Fannie Mae has revised its mortgage rate forecast, now expecting the 30-year fixed rate to average 6.5% by year-end, higher than the previously anticipated 6.2%. This change comes as inflation continues to run hotter than expected and the Federal Reserve remains cautious about cutting interest rates too quickly.

Several economic factors are influencing the updated outlook:

• Persistent core inflation is limiting the Fed’s flexibility.
• Recent tariff expansions are adding upward pressure on consumer prices and supply chains.
• Bond yields remain high, keeping mortgage rates elevated even as home sales data softens.

This signals that mortgage rate relief may be slower and more uneven than previously hoped, with temporary dips rather than a sustained downward trend.

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China’s Retreat From U.S. MBS Market Raises Red Flags for Mortgage Rates

Analysts are sounding alarms over China’s ongoing reduction in U.S. mortgage-backed securities (MBS) holdings, which have declined nearly 9% year-over-year. This strategic move by China could reduce demand for MBS, which in turn may increase rates for U.S. borrowers.

What’s driving the change:

• China is reallocating reserves to domestic priorities and away from U.S. dollar-denominated debt.
• The shift is part of broader diversification away from U.S. assets due to geopolitical and economic concerns.
• Lower demand for MBS leads to higher yields, pushing up mortgage rates.

If this trend continues—and is followed by other global investors—it may limit how far and how fast U.S. mortgage rates can fall, even if the Fed begins to ease.

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Berkshire Hathaway Offers Key Housing Market Insights for 2025

Warren Buffett’s Berkshire Hathaway HomeServices division has shared its latest take on the state of the housing market. While the market remains challenged by affordability and inventory, there are important behavioral and structural shifts underway that loan officers should be aware of.

Key takeaways from their report:

• Buyers are adjusting expectations. Many are opting for smaller homes, fixer-uppers, or moving farther from urban cores in search of affordability.
• Financial preparedness is essential. With tighter underwriting and elevated rates, only well-qualified buyers are moving forward.
• Patience and flexibility are key. Consumers are taking longer to shop and close, often waiting for rate dips or price reductions.

This data reinforces that buyers aren’t disappearing—they’re adapting. And smart loan officers are meeting them with education, guidance, and clarity.

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Real Estate-Related Stock Performance (as of April 14, 2025)

• Zillow Group (ZG): $49.65 ▲ 1.1%
• Rocket Companies (RKT): $11.92 ▲ 0.6%
• United Wholesale Mortgage (UWMC): $6.38 ▼ 0.6%
• Lennar Corp (LEN): $105.80 ▼ 0.4%
• D.R. Horton (DHI): $92.45 ▼ 0.6%

Zillow continues to gain investor confidence through its leadership in listing transparency and consumer tools, while homebuilders dip slightly amid global uncertainty and cost concerns.

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From the Loan Officer’s Perspective: Monday = Realtor Outreach

It’s Monday, which means it’s time to kick off your week with Realtor partner calls. These are the professionals who fuel your pipeline—and they need your insight and support more than ever.

With mortgage rate uncertainty, global financial shakeups, and headlines about affordability dominating the news, now is the perfect time to:

• Check in with your Realtor partners.
• Offer them updated market talking points and rate forecasts.
• Ask them who they’re working with this week that needs financing.
• Remind them that you’re available, reliable, and proactive.

If you’re not sure who to call or what to say, reach out to the Mortgage Marketing Animals. Their Daily Success Plan gives you everything you need to hit your numbers and stay top of mind with referral partners.

Remember: The market doesn’t dictate your momentum—your consistency does.