Today’s data shows mortgage rates easing, rental growth moderating, and homebuying conditions improving—trends that offer promising opportunities for both loan officers and Realtors.
Home Loan Rates Improve for Borrowers
Read the full story → CNET
Mortgage rates have improved slightly—30‑year fixed averages hover around 6.86% today, providing borrowers continued breathing room compared to recent highs.
Loan Officer Insight:
Even modest rate drops can boost affordability and motivate clients. Reach out with updated mortgage options that reflect the improved rate environment.
Realtor Insight:
Lower rates support buyer confidence. Use this in communications to highlight improved affordability and encourage property searches.
Rent Growth Slows in May Amid Increased Inventory
Read the full story → Scotsman Guide
Rent increases slowed to 0.4% month-over-month and 3.2% year-over-year, while inventory in rental markets expanded—enhancing renters’ negotiating power and stabilizing affordability.
Loan Officer Insight:
Slower rent growth may sway renters toward buying. Position homeownership as a comparative long-term benefit in your outreach.
Realtor Insight:
Renters gaining leverage can shift their focus to buying. Share rent versus buy comparisons to encourage move-up conversations.
Fewer Homes Selling Above Asking Price Signals Cooling Market
Read the full story → Scotsman Guide
Only 28% of properties sold over asking price in early June—the lowest share since 2020, indicating waning bidding wars and more negotiating room for buyers.
Loan Officer Insight:
Buyers have regained leverage—your financing advice can help them convert interest into competitive offers.
Realtor Insight:
Highlight reduced competition to buyers—they can now afford to negotiate concessions, inspections, or price adjustments.
Loan Officer’s Perspective
- Send rate-inspired updates to clients emphasizing enhanced affordability.
- Engage renters with comparisons to homeownership potential.
- Assist buyers by explaining how market shifts improve negotiation power.
For additional resources and strategies to support your referral partners and clients effectively, visit DailySuccessPlan.com.
Realtor’s Perspective
- Leverage lower rates to drive buyer search activity.
- Balance renter/buyer messaging as rent growth softens.
- Use reduced auction heat as reassurance—negotiation opportunities exist.
📩 Ready-to-Send Emails
Loan Officer Email (for Realtors)
Subject: Mortgage Rates Dip & Market Cooling = Buyer Opportunity
Hi [First Name],
Here are some positive market updates to share with your team:
• Mortgage rates eased to 6.86% today—better affordability for buyers.
• Rent growth slowed, giving renters a good reason to consider buying.
• Only 28% of homes are selling over asking price, marking a less competitive buying environment.
Let me know if you’d like co-branded insights or pre-approval support to share with your clients.
Best,
[Your Name]
[Your Contact Info]
Realtor Email (for Clients)
Subject: Why Now’s a Smart Time to Buy or Refinance
Hi [First Name],
Just a quick market check-in:
• Mortgage rates have dropped slightly, boosting affordability.
• Rent increases are slowing, which may make buying a more attractive option.
• Fewer bidding wars are happening, so buyers have more room to negotiate.
Curious how this applies to you? I’d love to help you explore your options.
Warmly,
[Your Name]
[Your Contact Info]