What Could Ignite the Housing Market Amid Falling Rates?

The housing market is at another crossroads. Goldman Sachs forecasts multiple rate cuts through 2025 and 2026, while a Fox Business video warns that lower rates could reignite home prices. Meanwhile, lending experts predict a shift in affordability this fall as market dynamics evolve. These stories underscore an ongoing tension: Will lower rates simply drive home prices higher, or can timing and strategy truly create opportunity? In this week’s blog, we explore this balance—and what it means for your clients.

Goldman Sachs Predicts Fed Will Cut Rates Five Times by End of 2026

Read the Full Story → Reuters

Goldman Sachs now projects three rate cuts by the Federal Reserve in 2025, followed by two additional cuts in 2026. These expectations align with recent shifts in inflation and employment data, which hint at a gradually cooling economy.

While the Fed has held off on cutting rates in 2024, strategists at Goldman see the slowing labor market and easing price pressures as indicators that policy loosening is on the horizon. They note this could begin as early as March 2025.



Expert Warns What Could ‘Ignite’ the Housing Market

In this Fox Business News video, housing experts discuss how recent price cooling could quickly reverse if interest rates drop. The concern? A sudden rate drop may spur demand that far outpaces supply, leading to another wave of price surges.

Experts point out that while affordability is a hot topic, rate drops don’t necessarily solve the issue—in fact, they may make it worse in the short term. More buyers competing for limited inventory drives prices up fast.



Will Buying a Home Be More Affordable This Fall?

Read the Full Story → CBS News

Lending experts say this fall could bring more favorable conditions for buyers, depending on rate trends and regional price movement. While mortgage rates remain elevated, small decreases could meaningfully impact monthly payments.

Experts suggest affordability may improve not only due to rate changes, but also from softened home prices in certain markets and seasonal slowdowns in competition. The fall season tends to offer less bidding pressure, which can benefit prepared buyers.



Loan Officer Perspective

These stories are an excellent reminder that market shifts are opportunities. Rate cuts ahead mean we could see increased refi and purchase activity. It’s a great time to educate clients about getting pre-approved now, before demand spikes.

Keep clients focused on affordability, not just rate speculation. Help them understand the benefits of moving sooner if the right home and budget align.

Also, lean into partnership with agents and community builders—there’s momentum behind solutions, and you can be part of it.

Real Estate Agent Perspective

The market may feel challenging, but it’s also full of openings for savvy agents. This is the time to educate buyers about how rate drops could impact competition and prices.

Buyers are looking for clarity—give it to them. Share data, local inventory updates, and what lower rates could mean for their situation.

Also, keep clients informed about seasonal advantages. Fall may offer windows of opportunity when both rates and competition temporarily ease.

Home Buyer & Seller Perspective

Rate cuts may sound great, but what do they really mean for you? If you’re waiting for rates to drop, remember that prices may go up at the same time. Acting sooner could help you lock in value.

Sellers should be aware that motivated buyers are still out there, especially if affordability improves even slightly.


Frank’s Thoughts

All three of these stories tie together to make me sit back and wonder what is really best. We all want affordability, but if rates float down again, will prices shoot up and cancel out that benefit? That’s the million-dollar question.

Can we fix this? Maybe. Maybe not. But does it even matter? What matters is keeping our head down and eyes forward. The truth is, housing has always had cycles, but the need for real estate never stops.

No matter what the Fed does or what policies get proposed, people will always need to buy, sell, and refinance. That’s the constant. Let’s stay focused and keep showing up.


Frank Garay is a nationally recognized mortgage industry leader, co-founder of The National Real Estate Post and the Loan Officer Breakfast Club. Named to the Inman 100 list of the most influential in real estate and featured on Fox News, Frank now shares timely mortgage and real estate insights through LOBC In The News to help industry professionals stay ahead.