September 12, 2025
Falling Mortgage Rates Open the Door to Market Momentum
As we enter fall 2025, the mortgage and housing industry is beginning to feel a welcome shift in momentum. This week’s headlines reveal improving mortgage credit availability, easing mortgage rates, and renewed political focus on housing affordability. These developments suggest the long-frozen market could finally be thawing. For loan officers, real estate agents, and hopeful buyers and sellers, the focus keyword mortgage rates signals the start of new opportunity.
Mortgage Credit Availability Inches Up
Read the Full Story → MBA
August brought a modest yet notable increase in mortgage credit availability, according to the Mortgage Bankers Association. The MCAI rose 0.1%, marking the first upward movement in several months.
This shift was led by a 0.3% increase in conventional credit availability, with conforming loan products improving by 0.7%. More adjustable-rate mortgage (ARM) offerings are playing a role here, providing additional flexibility for borrowers as mortgage rates evolve.
While the gains aren’t massive, they signal cautious optimism from lenders and may open the door slightly wider for more borrowers.
Mortgage Rates Fall and Market Begins to Thaw
Read the Full Story → Business Insider
Mortgage rates have quietly dropped to their lowest levels in nearly a year, according to market analysts. After months of stagnation, the market is showing signs of movement.
Lower mortgage rates are reviving both refinance and purchase activity. Borrowers stuck with higher rates are eager to refinance, while prospective buyers are finding affordability slightly more within reach.
For sellers paralyzed by “lock-in” syndrome, the improved environment may finally give them confidence to list, potentially boosting inventory in a tight market.
First-Time Buyers Face National Housing Emergency
Read the Full Story → Realtor.com
First-time buyers remain one of the hardest-hit segments of the housing market. Rising prices, low inventory, and competition have created a challenging environment.
Realtor.com reports the situation as a “national housing emergency,” prompting policymakers to take the issue seriously. There’s early talk of strategies to expand affordability and access.
If those efforts gain traction, they could create an uptick in consumer confidence and eventually lead to meaningful improvements for new buyers trying to enter the market.
Loan Officer Perspective
This week’s news should energize loan officers. Refinances are likely to ramp up as borrowers seek to lock in lower mortgage rates. Those who build strong pipelines now will benefit from the uptick.
More credit options and rising consumer confidence will also give LOs more flexibility in structuring deals and reaching underserved markets.
Now’s the time to sharpen your marketing, reconnect with past clients, and prepare for a more active close to the year.
Real Estate Agent Perspective
Agents should view this market as an opening. Sellers who were once stuck due to low rates might now be convinced to list, expanding inventory and creating new opportunities.
Encouraging hesitant buyers with improved affordability metrics and available mortgage rate options can help close deals.
With affordability and confidence both rising, this is a great moment to reach out to past leads and re-engage your sphere.
Home Buyer & Seller Perspective
Buyers who felt priced out may want to reassess. Mortgage rates are lower, and credit is a touch more accessible. Sellers may now have the freedom to make that move they put off.
If you’ve been waiting for the right time, it might just be arriving. Talk to the loan officer or agent who shared this post to see what’s possible for your goals.
Whether you’re ready to buy or sell, there are more tools and more favorable conditions emerging.
Frank’s Thoughts
Man, it finally feels like a real shift is happening. We’ve been grinding through a tight market for so long, and these stories are giving off real tailwind vibes.
Refis coming back, more buyers re-entering, sellers testing the waters again—this is the kind of momentum we’ve been waiting on. And with affordability getting attention at the national level, things could get even better.
Let’s stay sharp. Loan officers and agents who stay proactive right now are going to ride this next wave well. Feels good to have some wind at our backs.
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September 11, 2025
Refinance Surge, Lumber Drops, and Girl Scouts Tease a New Cookie
This week’s mortgage and real estate headlines serve up a little something for everyone. A refinance surge is underway as rates dip slightly, and non-QM loans are capturing more of the market than ever. Builders are celebrating a steep drop in lumber prices, which could revive home construction activity. Meanwhile, the Girl Scouts are stirring up nostalgia—and appetites—with a new rocky-road-inspired cookie flavor. Whether you’re a mortgage pro, agent, buyer, or seller, there’s opportunity (and maybe a snack) on the horizon. Our focus keyword this week: refinances surge.
Refinance Surge in August While Non-QM Lending Breaks Records
Read the Full Story → Scotsman Guide
Refinance activity made a strong comeback in August, with rate-and-term refinance locks rising a stunning 69.8% from July. This marks a notable shift in borrower behavior as they move quickly to capture lower rates.
At the same time, the average 30-year fixed mortgage rate dipped from 6.75% in mid-July to 6.56% by late August, helping to fuel the increase in refis. Purchase loan locks, however, declined 9.8%, showing the continued challenges in the purchase market.
Non-QM lending hit another milestone, climbing to 8.34% of total originations—the highest on record. This shows a growing appetite for alternative financing solutions amid tighter traditional lending standards.
Wholesale Inflation Drops, Increasing Pressure on Fed to Cut Rates
Read the Full Story → Realtor.com
The Producer Price Index (PPI), a key measure of wholesale inflation, dropped 0.1% in August, surprising many economists who had predicted an increase. Core PPI, excluding food and energy, also fell.
These figures suggest that inflation may be cooling across the supply chain, which could influence the Federal Reserve’s future decisions on interest rates. A Fed rate cut could become more likely if this trend continues.
Lower wholesale inflation has broad implications for lending, as it may lead to reduced borrowing costs over time. For now, it’s a strong signal that the economy may be stabilizing.
Lumber Prices Plummet, Builders Call It “Absolutely Crazy”
Read the Full Story → MPA
Lumber prices have seen a dramatic decline due to overproduction and lagging demand, even as Canadian sawmills face higher production costs. Experts are calling the drop “absolutely crazy.”
The plunge in prices comes at a time when construction has been sluggish, and this may be the jolt needed to get projects moving again. Builders now have a cost advantage that hasn’t existed in months.
For anyone considering new construction or major renovations, the current market may offer a rare opportunity to act before prices rebound.
Girl Scouts Introduce New Cookie Flavor: Exploremores
Read the Full Story → SAN
The Girl Scouts are adding a new flavor to their 2026 cookie lineup: Exploremores. This rocky-road-inspired cookie features chocolate wafers with a marshmallow and toasted almond-flavored creme filling.
The new cookie will replace S’mores and Toast-Yay!, both of which will be retired after the 2025 season. It’s a nostalgic twist that taps into classic ice cream flavors.
Though not real estate news, this cultural moment is lighthearted and fun—something we could all use a little more of.
Loan Officer Perspective
This week’s news is a strong signal to loan officers: now is the time to re-engage past clients and prospects. The refinance surge shows borrowers are paying attention, and a slight dip in rates could be your foot in the door. Non-QM growth also opens the door for clients who don’t fit the traditional mold.
With inflation indicators improving, there’s a positive narrative to share—especially for clients concerned about timing. Sharing these stories shows you’re informed and ready to act.
Real Estate Agent Perspective
Agents can highlight the declining lumber costs to inspire buyers who’ve been considering new construction. This is a window of opportunity to build at a discount.
Refinancing activity often signals homeowner movement, so stay connected with lenders who can point to clients looking to list. And don’t overlook the cookie news—posting cultural content builds engagement and humanizes your brand.
Home Buyer & Seller Perspective
Lower lumber prices and falling inflation could lead to more affordable home builds and lower interest rates in the future. If you’re looking to buy or build, this might be your window to act.
If you’re considering refinancing or selling, these trends signal it may be a good time to talk to your loan officer or real estate agent.
And when those Exploremores hit the shelves, grab a box. Or three. Meanwhile, reach out to the pro who shared this blog post with you—they’re here to help you get started.
Frank’s Thoughts
There’s some genuinely good news this week. Whether it’s the refinance surge or lumber drop, mortgage and real estate professionals have a lot to talk about with clients.
These market shifts are more than stats—they’re real moments where you can create opportunity for the people you serve.
And come on, let’s be honest—this new Girl Scout cookie sounds amazing. Bring those babies on!
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September 10, 2025
Trump Housing Plan, CPI Outlook, and Multifamily Surge Signal Market Shifts
This week’s headlines revolve around the Trump Housing Plan, which promises to expand homeownership access for millions of Americans. As we approach the election season, housing is emerging as a central policy issue. Alongside this, Zillow’s CPI forecast hints at potential rate relief, and the MBA reports a 17% surge in multifamily lending activity. These developments showcase how political, economic, and sector-specific trends are converging to reshape housing opportunities—making now a great time for mortgage and real estate professionals to stay engaged and proactive.
Trump Vows to Expand Homeownership to Millions
Read the Full Story → Realtor.com
Donald Trump is placing homeownership front and center in his campaign messaging, pledging to help millions more families buy homes. His plan includes cutting regulations and pushing for lower interest rates to make housing more accessible.
He emphasized rolling back policies he believes have made it harder for everyday Americans to buy a home. By engaging with banks and regulators, Trump says his goal is to “unlock the American Dream” through housing.
Whether or not his promises come to fruition, this renewed focus on housing policy could spark broader discussions and potentially pave the way for meaningful reforms.
Zillow Predicts Continued Cooling in Inflation
Read the Full Story → Zillow
Zillow’s August CPI forecast shows continued signs of inflation cooling, which could nudge the Federal Reserve closer to considering interest rate cuts. Their outlook sees CPI dipping below 3% in early 2026.
If these trends hold, mortgage rates may trend lower, giving more buyers an opportunity to enter the market. That’s especially important in a landscape where affordability remains a top concern.
Zillow notes that shelter inflation is still a significant piece of the CPI puzzle. A slowdown in housing cost growth could further accelerate overall CPI declines and improve conditions for buyers.
Multifamily Lending Jumps 17% in 2024
Read the Full Story → MBA
Multifamily lending hit $289 billion in 2024, up 17% year over year, according to the Mortgage Bankers Association. That growth signals strong investor confidence and consistent rental housing demand.
Lenders are leaning into multifamily projects as urban and suburban rental needs continue to rise. Developers are also actively building to meet this demand, especially as many buyers remain priced out of single-family homes.
This segment has proven to be a resilient and adaptive piece of the housing economy. For professionals not yet active in multifamily, now may be the time to get involved.
Loan Officer Perspective
The Trump Housing Plan puts homeownership on the political map again, which can drive both policy and public sentiment. Loan officers should be ready to explain how current and future rate trends affect affordability. The multifamily lending surge is also an open door—learning that space can diversify your loan offerings.
Real Estate Agent Perspective
It’s encouraging to see housing policy back in the headlines. Real estate agents can use these stories to start conversations with buyers who may feel stuck on the sidelines. Also, agents working with investors should take note of multifamily trends—it’s becoming an increasingly smart play.
Home Buyer & Seller Perspective
If you’re thinking about buying or selling, these headlines point to momentum. Policy shifts, inflation trends, and sector strength are all aligning. Want to know how this affects you? Reach out to the real estate or mortgage pro who shared this post—they’re here to help you get started.
Frank’s Thoughts
I’m glad to see the President has housing in his crosshairs. He’s saying good things, and I’m hopeful we’ll see millions more Americans become homeowners if these ideas come to life. That’s a win for everyone involved in the housing industry.
Anytime housing becomes part of the political dialogue, that’s good news for us. It gives professionals a new reason to talk to their networks and re-engage cold leads. People want to know what this means for them—so let’s tell them.
Also, I really liked the MBA multifamily story. If you’re not working in that space yet, now’s a good time to learn. Multifamily has been a consistent bright spot this year—and it’s not slowing down.
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September 9, 2025
Big Rate Cuts Coming? Fed Shifts, Expert Critiques, and Housing Market Hits $55T
This week’s real estate headlines are packed with big moves. Signs are pointing to Big Rate Cuts as the Federal Reserve responds to weaker job data. Meanwhile, renowned economist Mohamed El‑Erian is calling out the Fed’s delays and misreads. Add to that the U.S. housing market reaching a staggering $55.1 trillion in value, and you’ve got a week full of market shifts and strategic opportunities. For mortgage pros, real estate agents, and clients alike, these updates could signal the start of a high-impact season.
Are Big Federal Reserve Rate Cuts on the Way?
Read the Full Story → MPA
Recent employment data is softening fast—only 22,000 jobs were added in August, falling well below projections. The unemployment rate also ticked up to 4.3%, the highest it’s been since late 2021.
Economists are reading the tea leaves and many are expecting Big Rate Cuts from the Fed, possibly as soon as September. Now a possible 50-basis-point move is on the table, with more to follow if inflation stays contained.
This could be the signal many homebuyers and refi prospects have been waiting for. If mortgage rates follow suit, affordability and application volume could both rise quickly.
Top Economist Says the Fed Got It Wrong Again
Read the Full Story → Yahoo Finance
Mohamed El‑Erian didn’t mince words this week, calling out the Federal Reserve for repeatedly being too slow and reactive in its policy decisions. His claim? The Fed keeps “getting it wrong”—misjudging inflation, delaying necessary action, and now potentially overcorrecting.
He warned that the latest economic indicators show a cooling economy, but the Fed’s slow shifts in policy risk making things worse. His message echoed throughout the financial world: if Big Rate Cuts are needed, the Fed shouldn’t wait too long.
While opinions vary, his take adds fuel to growing pressure for the Fed to get ahead of the curve—not behind it again.
U.S. Housing Market Value Hits $55.1 Trillion
Read the Full Story → Zillow
The total value of the U.S. housing market has hit an all-time high—$55.1 trillion. That’s a $20 trillion increase since 2020, though recent growth has slowed to just 1.6% over the past year.
What’s fascinating is the shift in where value is growing. Big states like California, Florida, and Texas actually saw housing wealth drop, while areas like New York, New Jersey, Illinois, and Pennsylvania surged.
Also notable: major metros like New York and LA now hold a smaller share of overall gains. The wealth is spreading, and mid-size markets are rising. That’s good news for buyers and pros focused outside the usual hot spots.
Loan Officer Perspective
The signs are lining up for a powerful rebound in both purchase and refinance activity. If Big Rate Cuts land, even in small steps, loan officers should be ready to act. Reconnect with your database, prep your marketing, and most importantly—check in with your realtor partners. This kind of shift could be the launchpad for Q4 wins and strong 2026 pipelines.
Real Estate Agent Perspective
Agents have a window to re-engage buyers who’ve been priced out or discouraged by rates. With potential Big Rate Cuts coming, there may soon be more qualified buyers in the pipeline. Now’s the time to identify the loan officers who have stayed consistent and collaborative. When purchase volume spikes, loyal partnerships will be key to keeping transactions smooth and fast.
Home Buyer & Seller Perspective
If you’ve been waiting for better conditions to buy or refinance, this may be your moment. The Fed is under pressure to cut rates soon, and that could bring better loan options your way. For sellers, shifting value in certain states and metros may also mean new demand. Got questions? Reach out to the mortgage or real estate pro who shared this post—they’re here to help you move forward confidently.
Frank’s Thoughts
Man, this is shaping up to be the refi surge we’ve been waiting for. Loan officers—don’t sleep on this moment. If rates drop meaningfully, you’ll need to be first in line with your clients, but there’s one other thing, DON’T FORGET YOUR REALTOR PARTNERS!
And realtors—take note of which LOs stuck with you during the slow season. The purchase boom that follows Big Rate Cuts will be huge, and those relationships will carry a lot of weight.
Let’s be loyal to each other’s success. There’s room for everyone to win here. The smart pros will prep now and ride the wave together.
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September 8, 2025
Trigger Bill Passes, GSE Debate Heats Up & 3D Housing Affordability
Today’s mortgage headlines are packed with policy shifts and innovation, starting with the long-awaited signing of the Trigger Bill, putting a stop to unsolicited borrower solicitations. Meanwhile, 46 independent mortgage banks rally to prevent a Fannie-Freddie merger, arguing it would undercut smaller lenders. And in Houston, 3D-printed homes are turning heads as a real solution to affordable, sustainable housing. Whether you’re in lending, real estate, or just housing-curious, this week’s updates matter for how we work, sell, and live.
Trigger Bill Signed Into Law, Banning Most Trigger Leads
Read the Full Story → MPAMAG
On September 5, 2025, President Trump signed the Trigger Bill—officially called the Homebuyers Privacy Protection Act—into law. Starting March 5, 2026, credit bureaus will be restricted from selling consumer mortgage credit data, commonly known as trigger leads, without the consumer’s permission or unless it’s their current mortgage company making the offer.
The law is a major win for loan officers, many of whom have long criticized the practice as deceptive and predatory. Organizations like the National Association of Mortgage Brokers and the Independent Community Bankers of America backed the legislation, applauding its consumer-first approach.
With the Trigger Bill becoming law, mortgage professionals will need to lean harder into relationship-building and trusted partnerships—less robo-dialing, more real conversations.
Independent Lenders Oppose Fannie-Freddie Merger
Read the Full Story → Scotsman Guide
A group of 46 independent mortgage banks has formally opposed the idea of merging Fannie Mae and Freddie Mac. The move came in a signed letter to FHFA Director Bill Pulte and Treasury Secretary Scott Bessent, urging them to maintain competition between the two entities.
The letter warns that combining the GSEs under a proposed “Great American Mortgage Corporation” model would reduce lender choice, diminish access for smaller IMBs, and harm borrower pricing. These smaller lenders are especially concerned about losing the pricing power and cash window access that keeps them competitive.
By keeping Fannie and Freddie separate, advocates argue we can maintain a healthy, diversified lending ecosystem—one that serves more communities, not fewer.
3D-Printed Homes Bring Affordability and Innovation to Houston
Read the Full Story → Realtor.com
In Houston, a new development called Zuri Gardens is building 80 homes using 3D-printing technology from Hive 3D and partners. With prices in the high $200,000s and up to $125,000 in down payment assistance available, this project is redefining what affordable housing looks like.
Each home offers modern layouts—2 beds, 2.5 baths, office space, and a covered patio—all in about 1,360 square feet. Beyond affordability, these homes are being praised for energy efficiency, durability, and their ability to stand up to extreme weather conditions.
As the housing market looks for scalable solutions to the affordability crisis, 3D-printed construction is emerging as a serious contender—not a novelty.
The Data Advocate
This week, I’m sharing a must-watch video from The Data Advocate featuring Tristan Ahumada, Saul Klein, and John Reilly. It’s one of the best breakdowns of the legal and economic shifts happening in real estate right now—timely, relevant, and packed with clarity.
They dig into why buyer agent commissions didn’t crash post-settlement (in fact, many went up), what’s really going on with the NAR vs DOJ conflict, and how lawsuits like Sitzer and Gibson could reshape the future of agent compensation and MLS structures.
The conversation also covers the RealPage case and the growing competition in the MLS and listing space. If you’re a broker, agent, or just trying to stay informed, this isn’t doom—it’s your heads-up on where the puck is headed. Definitely worth your time.
Loan Officer Perspective
The Trigger Bill is a big deal. It shifts the game from noisy marketing to meaningful relationships. That means your personal brand and referral network matter more than ever. Use this as an opportunity to double down on trust-based growth.
The GSE battle is something to watch closely. Should Fannie and Freddie stay separate, access to competitive products and fair pricing stays strong—especially important for smaller shops. That’s a win for consumers, and a win for you.
And if you’re in Texas—or watching trends—those 3D homes hint at a future where affordability doesn’t mean cutting corners. Lenders who understand these new builds early can guide more buyers into ownership.
Real Estate Agent Perspective
Agents now have a powerful new talking point: clients’ information will be better protected thanks to the Trigger Bill. No more buyers complaining about being bombarded after a credit pull—this builds confidence in the process you walk them through.
The GSE drama may feel like background noise, but it affects product availability and the overall cost to borrow. Staying current helps you advise with clarity and confidence.
And those 3D homes? They’re not just cool—they’re proof that innovation can create high-quality, budget-friendly listings. That’s a message today’s affordability-focused buyers want to hear.
Home Buyer & Seller Perspective
If you’re buying a home, the new Trigger Bill means fewer surprise calls and more control over your personal information. That’s a win for your peace of mind.
Policy debates like the Fannie-Freddie merger might sound like D.C. jargon, but they impact the mortgage options available to you—and how competitive those options are.
And in places like Houston, 3D-printed homes are showing how design, technology, and affordability can come together. If you’re curious about what this means for your home goals, contact the real estate or mortgage pro who shared this post—they’d love to help.
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September 5, 2025
Housing Market Forecast, Rocket’s Stock Moves, AI & Homeownership, and Buyer Bargains Despite Rates
The housing market forecast is looking up, even amid high mortgage rates and economic headwinds. This week’s stories explore a bright long-term projection for home values, Rocket Companies’ recent stock activity, a deep dive into AI’s growing role (and risks) in the mortgage industry, and a refreshing silver lining for buyers navigating today’s stubborn rates. These insights reveal an evolving market where professionals can still thrive, buyers can find value, and technology is reshaping the landscape in ways both promising and problematic.
2030 Housing Market Forecast Predicts Major Gains
Read the Full Story → Newsweek
A new report from real estate analytics firm Pulsenomics offers an optimistic long-term outlook, predicting a 36.8% increase in home values by 2030. The panel of over 100 economists and housing experts revised their forecasts upward, citing continued supply constraints and resilient demand.
Short-term price growth will remain modest, with only a 2.4% increase expected through the end of 2024. However, as interest rates gradually ease and demographic demand strengthens, appreciation is expected to accelerate in subsequent years.
Despite affordability concerns today, this forecast highlights homeownership’s continued strength as a long-term wealth-building tool. For professionals and consumers alike, the takeaway is clear: don’t lose sight of the big picture.
Rocket Companies Stock Jumps After Better-Than-Expected Earnings
Read the Full Story → Yahoo Finance
Rocket Companies surprised investors with stronger-than-anticipated Q2 results, pushing its stock higher. The mortgage giant reported $1.2 billion in revenue, up from $958 million a year ago, along with a 57% increase in net income.
Executives credited strong cost-cutting measures and improved margins, especially in purchase originations, for the gains. Rocket is also focusing on tech innovations like AI and automation to streamline its lending process and improve consumer experience.
While the industry remains challenging, Rocket’s performance shows that scale, efficiency, and innovation can yield real momentum even in a tough rate environment.
AI Tool Eases Path for Hispanic Homebuyers
Read the Full Story → AP News
A new bilingual AI platform built on ChatGPT, called Wholesale Search, is helping mortgage professionals better serve Hispanic homebuyers—particularly those who speak limited English or lack a traditional credit history. The tool pulls lender requirements from over 150 lenders into one interface, significantly speeding up and simplifying their workflow.
The nonprofit behind the tool, the Hispanic Organization of Mortgage Experts (HOME), also offers a training program—Home Certified—to upskill loan officers on topics like intercultural communication, compliance, and credit and income analysis.
Users have reported faster approvals: instead of contacting dozens of lenders manually, they can now narrow down options quickly. One loan officer noted that from the first meeting to closing took only about six weeks in one case. The platform also includes features to flag misinformation and stays current by syncing directly with lenders.
Market Balance Offers Opportunities Despite Mortgage Rates
Read the Full Story → MPA
While mortgage rates remain elevated, the housing market has shifted toward better balance between supply and demand, offering an overlooked advantage to today’s buyers. Less competition and more options mean smart buyers can negotiate better deals.
Many homeowners are staying put due to “rate lock,” reducing inventory. But builders and some motivated sellers are offering incentives to move properties. Combined with less bidding war pressure, it creates a surprisingly friendly environment for patient, prepared buyers.
This isn’t the hot market of 2021, but it offers its own set of unique advantages—especially for those working with savvy professionals.
Loan Officer Perspective
This week’s news is a great reminder that opportunity is still out there. The long-term housing market forecast supports the message that buying now, even at higher rates, can lead to future gains. Rocket’s earnings also demonstrate that lenders who adapt and focus on client experience can succeed. Loan officers should lean into education, helping clients look beyond today’s rates and understand the bigger picture. Tech insights also highlight the value of human expertise in an increasingly digital world.
Real Estate Agent Perspective
For agents, the message is clear: this market may be tough, but it’s workable. With prices stabilizing and inventory slowly shifting, agents who understand local trends and stay proactive can help buyers find great opportunities. The long-term forecast also supports the value of real estate as an investment, which should be part of your buyer consultations. And as AI tools enter more stages of the transaction, your personal guidance is more valuable than ever.
Home Buyer & Seller Perspective
If you’re thinking of buying or selling a home, this week’s stories show there are reasons to be optimistic. Home values are expected to rise significantly over the next five years. Buyers today might face higher rates, but they also have less competition and more power to negotiate. Sellers can still benefit from strong long-term demand. If you have questions or want to explore your options, contact the loan officer or real estate pro who shared this post with you.
AI News: Humans Hired to Fix AI Mistakes
NBC News tech reporter Angela Yang explores a growing trend: freelancers and creative professionals are being hired to clean up sloppy AI-generated content.
Once worried about losing jobs to automation, many now find themselves in demand to fix what AI can’t get quite right. The video highlights how the human touch is still essential, even in an AI-driven economy, particularly in creative industries like design and media.
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September 4, 2025
Mortgage Market Shifts: Rate Cuts, Homeownership Dips, and Insurance Migration
As the housing and mortgage market continue to react to economic pressures, four key stories this week shed light on the shifting landscape. Our focus keyword: Rate Cuts. The federal government plans to offload part of its Fannie Mae and Freddie Mac stake, signaling a slow move toward privatization. Fed Governor Waller calls for immediate rate cuts, while skyrocketing insurance premiums are pushing buyers to relocate. Finally, new data shows homeownership dipped in Q2 as more Americans turned to renting. Let’s dive into what these updates mean for the industry—and for your clients.
Government Plans to Sell 5% Stake in Fannie Mae and Freddie Mac
Read the Full Story → CityBiz
The U.S. Treasury announced plans to sell a 5% stake in Fannie Mae and Freddie Mac as part of a long-anticipated effort to reduce federal control. This marks the first major move toward privatization since the government took over the GSEs during the 2008 financial crisis.
According to the FHFA, the sale will take place gradually to avoid disruption. The hope is that by allowing private investment, the entities can operate with more efficiency and less political interference.
This decision doesn’t mean full privatization is around the corner, but it does signal momentum. Industry leaders are watching closely for how this affects investor confidence and mortgage availability.
Homebuyers Relocating to Avoid Soaring Insurance Costs
Read the Full Story → Realtor.com
High homeowners insurance premiums are reshaping where people choose to live. States like California and Florida have seen sharp premium hikes due to climate risk, while buyers are increasingly drawn to areas with lower insurance costs like Ohio and Wisconsin.
Many buyers are factoring insurance quotes into their affordability equation. Some have walked away from dream homes due to unaffordable premiums, particularly in wildfire- or flood-prone regions.
Insurance isn’t just an afterthought anymore—it’s influencing real estate trends. With prices and rates already squeezing budgets, insurance is the latest variable shaping migration.
Fed Governor Waller Urges Immediate Rate Cuts
Read the Full Story → MPA
Federal Reserve Governor Christopher Waller has publicly advocated for the Fed to begin cutting interest rates immediately, citing cooled inflation and economic stability. His comments increase speculation that Rate Cuts could happen sooner than expected.
Waller’s remarks are notable because he was previously one of the more hawkish voices on inflation. His pivot signals that the Fed may be more confident that inflation is under control.
If the Fed acts soon, we could see meaningful relief in mortgage rates. This would be a welcome change for borrowers and the housing market as a whole.
Homeownership Rate Dips While Renting Surges
Read the Full Story → Scotsman Guide
The U.S. homeownership rate declined slightly in Q2 2025, dropping to 65.5%. Meanwhile, the number of renter households increased by over 1 million, signaling a shift in consumer behavior amid affordability concerns.
Younger buyers and first-time homeowners continue to be sidelined by high home prices and tight inventory. This has driven more people into renting, even as rents continue to rise.
While the dip is small, it’s part of a larger trend suggesting many would-be buyers are still waiting on Rate Cuts or better affordability before entering the market.
Loan Officer Perspective
This week’s news offers both caution and opportunity. The potential for Rate Cuts gives LOs a reason to re-engage rate-sensitive clients. The Fannie/Freddie sell-off might not have immediate effects, but it’s a conversation starter for long-term housing finance changes. Use these updates in your client outreach—particularly to explain how today’s renters could become tomorrow’s buyers.
Real Estate Agent Perspective
Now’s the time to stay sharp on migration trends and affordability factors. Insurance costs are actively shaping buyer decisions, and agents can position themselves as local experts on which areas offer the best value and protection. The Rate Cuts discussion gives reason to stay in touch with cold leads who may re-enter the market soon.
Home Buyer & Seller Perspective
If you’re feeling priced out or overwhelmed by premiums, you’re not alone. Many are adjusting their plans based on these same concerns. The good news? Relief may be on the horizon if Rate Cuts happen. Be proactive—contact the loan officer or real estate agent who shared this post with you to talk about your options today.
Someone Needs to Make This…
Look, the mortgage market might be unpredictable, but one thing is certain: Frank wants Scotch Pies. This week’s blog comes with a culinary twist. When things get too serious, baking a buttery, meaty pie from Scotland might be the most productive thing you can do.
Here’s a video on how to make Scotch Pies the traditional way. Pro tip: use lard, not butter, for the crust. It’s a game-changer.
So whether you’re watching the Fed or watching your oven timer, enjoy the flavors of good news and good food. Now that’s a tasty combo.
Man I want these….
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September 3, 2025
Housing Affordability Efforts: Tariff Relief, GSE Stability & Job Market Confidence
This week’s economic news puts housing affordability back in the spotlight. From the Trump administration’s push to cut construction costs, to Senate Democrats defending access to mortgage credit, and economists calming fears around a crashing job market—there’s encouraging movement across multiple fronts. For industry pros, these developments offer new ways to advise clients and prepare for what’s next in housing.
Trump Eyes Tariff Relief to Boost Housing Supply
Read the Full Story → Axios
Treasury Secretary Scott Bessent announced that the Trump administration is actively considering tariff exclusions for home construction materials, such as steel and lumber. This move is part of a broader push to address the nation’s housing crisis and could even include a formal housing emergency declaration this fall.
The goal? To lower material costs, speed up new construction, and reduce regulatory red tape. Bessent also floated ideas like simplified zoning laws and reduced closing costs to get buyers back in the market.
If implemented, these changes could have a rapid and direct impact on affordability—helping both builders and buyers at a critical moment in the housing cycle.
Senate Democrats Say GSE Privatization Will Hurt Borrowers
Read the Full Story → SAN
A group of Senate Democrats is sounding the alarm over efforts to privatize Fannie Mae and Freddie Mac. Their concern is that removing the GSEs from federal oversight could increase mortgage rates and limit access for low- and middle-income borrowers.
The GSEs currently back nearly 70% of all U.S. mortgages, providing critical liquidity and stability. Lawmakers argue that privatization would shift the focus from public service to private profit, possibly hurting the very people the system is meant to help.
This pushback signals a broader desire in Washington to protect affordability and access to credit—especially while rates remain elevated and housing inventory tight.
Future Careers May Be Out of This World
Read the Full Story → Yahoo News
Yahoo’s latest article takes a creative look at where the job market might be headed—and it’s not just toward remote work, but possibly off-planet. From Elon Musk to Jeff Bezos, tech leaders are pushing the boundaries of space exploration, and some experts believe Gen Z could end up working among the stars.
While it sounds futuristic, the underlying message is that the job market is evolving rapidly, with new technologies and industries creating opportunities we couldn’t imagine a decade ago. Space may be the hook, but the point is broader: innovation drives economic expansion.
For the housing world, that means staying tuned in. As industries shift and remote capabilities expand, housing demand will follow—sometimes into unexpected places. Keeping up with the future of work is key to understanding the future of where people will want to live.
Loan Officer Perspective
This week’s news is a great reminder that we’re still in a dynamic market—but one full of opportunity. Possible tariff relief could improve builder margins and lead to more affordable new construction. Continued GSE stability means lending guidelines likely won’t tighten anytime soon. And job market normalization supports borrower confidence. Now’s the time to reach out to clients with education on affordability programs and rate strategies.
Real Estate Agent Perspective
For agents, there’s strong messaging here: affordability solutions are being actively discussed, and housing is top-of-mind for policymakers. The potential for increased inventory and stable financing means more chances to match buyers with homes. As the job market holds steady, buyers will feel more confident—and sellers will feel more motivated. Position yourself as the expert who connects the dots.
Home Buyer & Seller Perspective
If you’re thinking about buying or selling, this week’s news should encourage you. Leaders are taking action to lower costs and protect mortgage access. The job market is holding firm, which supports home values and buyer eligibility. Want to explore your options or get clarity on what’s next? Contact the real estate or mortgage pro who shared this post—they’re here to help you move forward.
Frank’s Thoughts
Man, I loved seeing the Trump housing story. Whether or not you agree with his politics, the idea of cutting tariffs, fast-tracking zoning reforms, and even declaring a housing emergency shows real intention. That’s encouraging.
I also like the tone coming out of the job market reports. Things are cooling, but not crashing. That gives our clients the confidence to act—and gives us pros a chance to lead with clarity.
Also, I’m sharing a video from Tristan Ahumada, a guy I really respect. His updates are always insightful and worth listening to.
He covers a few other key headlines this week that tie in nicely with everything here. Give it a watch—he’s one of the best at breaking this stuff down in a way that makes sense.
Quote of the Day:
“People who think they know everything are a great annoyance to those of us who do.”
~ Isaac Asimov
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September 2, 2025
New Home Prices Drop Below Existing Homes: Malibu Fire Sales & VantageScore 4.0
In an unexpected twist, new home prices are now less expensive than existing ones, flipping a long-standing trend and shaking up buyer dynamics. Meanwhile, luxury lots scorched by Malibu wildfires are hitting the market, offering both opportunity and concern. And in a notable credit shift, major private mortgage insurers have committed to implementing VantageScore 4.0 for loans backed by Fannie Mae and Freddie Mac. This week’s stories offer crucial insights into evolving new home prices, fire-driven real estate dynamics, and the changing credit landscape—all key signals for industry pros and clients alike.
New Home Prices Now Lower Than Existing Homes
Read the Full Story → [SAN]
For the first time in over a decade, new home prices have dropped below those of existing homes. According to Redfin, new construction homes are selling for about $3,000 less than existing homes nationwide.
This reversal is driven by builder incentives, including mortgage rate buy-downs, which are helping new builds stay competitive. Many existing homeowners are reluctant to sell due to their low locked-in mortgage rates, keeping inventory tight and prices high in the resale market.
Homebuilders have also ramped up construction in recent years, creating more inventory and allowing them to offer better deals—especially as they look to keep sales moving despite higher interest rates. The trend in new home prices could create a lasting shift in buyer preferences.
Malibu Wildfire Lots Hit the Market
Read the Full Story → [Realtor.com]
In the wake of the 2018 Woolsey Fire, numerous vacant residential lots in Malibu have come up for sale. These properties, previously home to luxury estates, are now being sold at a steep discount.
Interestingly, the sellers are a mix of longtime California homeowners and investors. Some owners have opted not to rebuild, either due to cost, age, or the emotional toll of the disaster. Others see the opportunity to cash out amid rising land values.
One developer, Mowbray, and a company called Zuru Tech have shown particular interest in acquiring these fire-damaged lots to introduce pre-fabricated luxury housing, signaling a new development model for high-end rebuilds.
USMI Members to Implement VantageScore 4.0
Read the Full Story → [Scotsmanguide]
The U.S. Mortgage Insurers (USMI) trade group announced that all its members are prepared to adopt VantageScore 4.0 for loans purchased by Fannie Mae and Freddie Mac.
VantageScore 4.0 includes more inclusive credit evaluation models, incorporating trended data and excluding some medical debt, which may benefit a broader range of borrowers.
The move aligns with FHFA’s push to diversify credit scoring options beyond the traditional FICO models and is expected to create a more equitable mortgage approval process, particularly for younger or credit-thin applicants.
Loan Officer Perspective
These stories present excellent talking points for loan officers looking to educate and engage clients. The trend in new home prices flipping below resale homes provides a strong case for promoting builder relationships and exploring incentives that benefit buyers. With VantageScore 4.0 in play, it’s also a good time to revisit credit education strategies with potential borrowers who may now qualify under the new scoring models.
Real Estate Agent Perspective
Agents can leverage this week’s news to guide both buyers and sellers. New home prices becoming more affordable than existing ones makes new builds a more viable option, particularly for first-time buyers. Meanwhile, Malibu’s land listings offer an intriguing angle for clients open to development or investment opportunities. These stories allow agents to demonstrate market insight and forward-thinking strategies.
Home Buyer & Seller Perspective
Buyers should know they may find better deals on new home prices than resales—a reversal that could change how they approach their home search. For sellers, especially in high-demand areas, this is a signal to price competitively. And with VantageScore 4.0 on the horizon, it’s worth checking in with your loan officer to see if qualification may have improved. Have questions or ready to start? Reach out to the real estate pro who shared this post with you!
Frank’s Thoughts
The Malibu story struck me. It’s not just about land sales—it’s about resilience, choices, and reinvention. Some homeowners are stepping away after the trauma of wildfire loss, while others are seizing the moment to build something new. It’s bittersweet but full of possibility.
What’s fascinating is how companies like Zuru Tech are looking to rebuild Malibu using prefab construction. It might not be the Malibu of old, but it could be a new model for luxury development that balances efficiency with style. Definitely worth keeping an eye on.
The larger lesson? Even out of destruction, opportunity can rise. As professionals, we can help guide people through these transitions—whether it’s rebuilding a dream home or finding a fresh start elsewhere.
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August 29, 2025
Off-Grid Living, Cannabis Debt, and Boomer Moves: August Mortgage Trends
The mortgage world is never boring, and this week is no exception. Our latest roundup highlights a surge in rural mortgage applications driven by a growing interest in Off Grid Living. Meanwhile, the cannabis sector is facing a wave of maturing debt with refinancing challenges ahead. Older buyers continue migrating to sunny states, and there’s a bright spot in affordability as homebuyer purchasing power improves. These stories shape the ever-evolving landscape of real estate and lending. Whether you’re advising clients or exploring market shifts, there’s something here to guide your next conversation.
Off Grid Living Gains Traction Among Homebuyers
Read the Full Story → Realtor.com
More Americans are ditching city life in favor of rural escapes and self-sufficient living. Mortgage applications for homes in remote locations have seen a notable uptick.
This trend is fueled by interest in solar panels, rainwater collection systems, and the allure of privacy and nature. The modern homestead isn’t just about chickens and crops—it’s a lifestyle pivot that’s catching on. Off Grid Living is no longer a fringe choice—it’s an emerging lifestyle.
Lenders are adapting by offering financing options tailored to unconventional properties. As borrowers pursue Off Grid Living dreams, loan officers and agents have an opportunity to guide them through this unique market.
Cannabis Sector Faces $6 Billion Debt Wave
Read the Full Story → MJBizDaily
Cannabis companies across the U.S. are staring down nearly $6 billion in debt set to mature by the end of 2026. Major players like Curaleaf, Ayr Wellness, and Trulieve are racing to refinance and restructure.
Tight credit conditions and a lack of federal banking reform complicate refinancing efforts. While some operators are pursuing sale-leasebacks or asset sales, others face potential default risks.
Real estate professionals should note that many cannabis operations are tied to commercial real estate. This financial pressure could spark movement in certain property types, especially in states with legal cannabis markets.
Older Buyers Are Heading to the Coasts
Read the Full Story → Realtor.com
Boomers are still on the move, and they’re heading for the coasts. California and Florida dominate the list of top destinations for older homeowners.
This demographic shift could influence everything from housing inventory to community planning. Coastal metros with warmer climates, health services, and recreational amenities are seeing a steady inflow.
Agents should consider the unique needs of older buyers—accessibility, HOA rules, and proximity to care facilities—when serving this growing client base.
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Homebuyer Purchasing Power on the Rise
Read the Full Story → Scotsman Guide
In July, homebuyer purchasing power improved as median monthly mortgage payments dropped from $2,172 to $2,127. That’s a 2.1% dip month-over-month, offering buyers a bit more breathing room.
While affordability remains a challenge, this marks the second consecutive month of positive movement. Lower mortgage rates and slightly higher income levels contributed to the change.
The Mortgage Bankers Association anticipates rates will hold steady in the 6.5% to 7% range through year-end, which could maintain this trend into fall.
Loan Officer Perspective
This week’s stories show opportunities in unexpected places. Whether it’s Off Grid Living lending or commercial loans tied to cannabis operators, being aware of niche markets can open new pipelines. The slight affordability gain is a perfect talking point for rekindling conversations with hesitant buyers.
Real Estate Agent Perspective
Aging buyers, alternative living, and debt-driven commercial activity are all market movements agents can leverage. Whether helping retirees relocate or helping buyers evaluate Off Grid Living properties, these trends present multiple angles to add value.
Home Buyer & Seller Perspective
If you’re dreaming of a quieter life through Off Grid Living or making a coastal retirement move, now’s a good time to explore your options. Lower mortgage payments in July may help stretch your budget. Want to see what’s possible? Reach out to the loan officer or real estate pro who shared this post.
Frank’s Thoughts
Who knew the cannabis industry and Off Grid Living had so much in common? Both are green, unconventional, and, well, kinda fun.
As Bill Murray once said, “I find it quite ironic that the most dangerous thing about weed is getting caught with it.” In real estate, sometimes the most interesting stories bloom where regulation and rebellion intersect. Keep an open mind and an eye on the fringe—that’s often where the cool stuff happens.
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