In the News

Tomorrow morning’s LOBC Live Zoom call is one you definitely don’t want to miss. We’re featuring Bill “Rudy” Deavers—one of the most humble, hardworking, and highly successful loan officers in the business.

He’s got the plan down pat and consistently does high volume every single month. And tomorrow, he’s going to share exactly how he does it. No fluff. Just real strategies you can put to work right away.

We’re live from 8:30 AM to 9:00 AM ET at LoanOfficerBreakfastClub.com. And remember—this call is always free for all loan officers.

For our MMA members: Tomorrow’s Complete Loan Officer Class with Carl White and Meg is happening at 2:00 PM ET. They’re going to reveal a killer First-Time Home Buyer presentation that’s been producing amazing results. To join, just go to the website and click on “Classes.”

And don’t forget—the Call Stars Blitz is coming up on April 16. This event is designed to push you out of your comfort zone and drive real, measurable results. If you’re ready to put the plan into action and see a massive spike in your numbers, you’ve got to be there. Get all the details and sign up at JoinMMACallStars.com.

Make sure you’re plugged in tomorrow—between Rudy Deavers’ strategies and Carl & Meg’s First-Time Home Buyer presentation, this is going to be a big one.

The last Call Stars Blitz was so wildly successful that we were practically begged to do another one. And we listened.

So, mark your calendar for April 16, 2025. It’s happening.

Here’s why you can’t afford to miss this:

On Blitz day, we’re going to equip you with everything you need to crush your calls.

First, we make sure you know exactly what list you should be calling. Even if you think you don’t have one, trust me—you do. We’ll show you how to put it together.

Then, we hand you a proven, intentionally crafted script designed to do one thing… get you results. And here’s the kicker—it’s not just about having a script. It’s about learning a carefully scripted way to ask for the business. Because if you don’t ask, you don’t get.

And the goal? 50 conversations. Not 50 calls. 50 conversations using an intentional script with a clear call to action.

But don’t just take my word for it. Here’s some results from the last Call Stars Blitz: 

• Jason W.: 153 calls, 54 conversations, 5 referrals, and 1 appointment.
• Paulina B.: Had 50 conversations and walked away with 12 referrals. 
• Dennis G.: 9 realtor appointments booked.
• Hil S.: 56 dials, 30 talk-to’s, and 12 referrals.

Here’s the bottom line…

The Call Stars Blitz is your chance to finally experience what’s possible when you follow a proven plan with a community of LOs supporting each other along the way.

Want in? Want results? Want to actually make some money?

Visit JoinMMACallStars.com to secure your spot.

April 16th. Be there. Ready to work. Ready to win.

Can you believe Q1 is already behind us?

If you’re looking back thinking, “Dang, I could’ve done better…”, you’re not alone. And you don’t have to keep spinning your wheels.

Here’s what I see all the time: most loan officers know they need better relationships with real estate agents—the ones who actually work and send qualified buyers. But finding the right agents (and knowing what to say to them) can feel like a mystery.

That’s where we come in.

At Mortgage Marketing Animals, we’ve got a simple, proven system to help you connect with the right agents and turn those conversations into closed deals. Not guesswork—just a step-by-step plan that works.

If you’re ready to stop chasing shiny objects and start building a real pipeline, go here: DailySuccessPlan.com

Also—don’t miss this Wednesday’s LOBC call.

 We’ve got Jimn Kyles (yep, Steve’s twin brother) joining us for a live session called:
“When Conflict Happens, Handle It Like a Leader.”

It’s all about leading through tough conversations—in business, with your team, even at home. Jimn’s giving you a practical framework you can use right away.

Live on Wednesday at 8:30 AM ET |   LoanOfficerBreakfastClub.com 

Let’s make Q2 count.

Imagine waking up on the first of the month already knowing that your pipeline is full… that you’re on track to close at least 8 loans—again.
No guesswork. No stress. Just a simple, effective plan and process that works.

What would it feel like to finally have that kind of clarity and consistency?
How would it change your life if you could confidently count on that level of production, every single month?

This coming Monday on the Loan Officer Breakfast Club Live Zoom Call, we’re doing something special. Something that could shift the entire trajectory of your business.

Steve Kyles, one of the nation’s most respected mortgage coaches and a driving force behind Mortgage Marketing Animals, is going to lay it all out for you.
He’s pulling back the curtain and showing—step by step—how loan officers just like you are consistently closing at least 8 loans a month… and how you can too.

Steve isn’t just a coach—he’s a master at simplifying success.
He’s helped thousands of LOs break free from the chaos of inconsistent closings and get on a clear, repeatable path to high-level production.
His strategies are not theory… they’re battle-tested in the trenches with real results.

And the best part?
This call is 100% free for all loan officers nationwide. No strings. No gimmicks. Just raw, practical insight you can start using the moment the call ends.

So let me ask you…

What would change in your life if at least 8 closings a month became your new normal?
Would you finally take that vacation you’ve been putting off?
Would you reinvest in your business with confidence?
Would you spend more time with your family without worrying about where your next deal is coming from?

You’re just one Zoom call away from the answers.

Here’s how to join us:
Monday Morning
8:30 AM to 9:00 AM ET
LoanOfficerBreakfastClub.com

Can’t make it live? Want the replay or more info? No problem—go here: WantMoreLoans.com

>>First up: This morning on LOBC, we had Marty Guy Fink on—and man, what a story.
One year ago, her pipeline was empty. Like, zero loans. Now? She’s the #1 producer at her company. If you’re a member, you can catch the replay in the Classes section. 

>>Second: Today, Carl’s teaching the Complete Loan Officer class.
He’s breaking down the different borrower types—who they are, which ones actually make you the most money, and how to find and convert them. Catch the class HERE 

>>And tomorrow morning..
Chris Johnstone is jumping on the LOBC Zoom call to show how to use the new image tools inside ChatGPT to boost your mortgage marketing. Super practical stuff you can walk away knowing how to use.

See ya at 8:30 AM >> LoanOfficerBreakfastClub.com

Let’s keep this momentum rolling.

We’ve got a couple of things going on that you’re probably gonna want to be part of—especially if you’re in the thick of building your business or just looking for some honest, no-nonsense ways to grow it faster.

1. LOBC Zoom Call – Interview with Marty Guy Fink – March 27
Tomorrow morning on the Loan Officer Breakfast Club, we’re bringing on Marty Guy Fink. Just a year ago, she had zero loans in her pipeline. None. Fast forward to today—she’s the #1 producer at her company.

We’re gonna talk with her live about exactly what changed, what she did, and how she made it all happen.  Join here: LoanOfficerBreakfastClub.com

Totally free. Just real talk with real results.

2. State of the Mortgage Industry – April 2nd
Carl is also doing something special with the one and only, Owen Lee. This is one of those “pull back the curtain” kind of calls—no cushiony talk, just the straight-up truth about where the mortgage world stands and what to expect next.

The last time we did this, the Zoom room hit 1,000 and maxed out. So if you’re thinking about showing up, go ahead and register now, and log in early so you don’t miss your seat.

Here’s the link: StateOfTheMortgageIndustry.com

Whether you’re new around here or you’ve been crushing it for a while, these calls are the kind of stuff that helps you close more loans, build better relationships, and grow the business the way you actually want it

Let’s talk about something a lot of LOs deal with — even the experienced ones won’t always admit it out loud…

You start strong. You’ve got your list. You’re making your follow-up calls to your pre-approved-and-lookin’ clients, and checking in with your referral partners like clockwork.

Week one? You’re feeling good.
Week two? Still going strong.
Week three? You’re starting to hit a rhythm.

Then around week five or six… something shifts.

You start thinking, “Am I bothering them? Am I being annoying? I don’t really have anything ‘new’ to say…”
So what happens?

You start skipping a few calls.
Then a few more.
And next thing you know — the momentum’s gone and that little voice in your head is saying, “Maybe follow-up calls just aren’t my thing.”

Let me stop you right there.

This is one of the most common — and most costly — mental blocks we see.
And the good news? It’s fixable.

Tomorrow morning on the Live Loan Officer Breakfast Club Zoom call (8:30–9:00am ET), we’re tackling this head-on.
We’re going to unpack why those calls start to feel “off” after a few weeks…
And more importantly, we’ll show you how to flip the script so they actually feel easy, natural, and even — dare I say it — fun.

There’s a right way to set people up for these follow-up calls so they expect to hear from you.
When done right, these calls aren’t “checking in” — they’re adding value, building trust, and keeping your pipeline humming.

So if you’ve ever found yourself pulling back after a few weeks of consistent outreach… or feeling like you’re just repeating yourself with nothing new to say… this call is 100% for you.

👉 Be there live: LoanOfficerBreakfastClub.com

We’ll help you reframe how you think about follow-up — and give you the tools to make these calls feel effortless and impactful.

And hey — if something comes up and you can’t make it live, you can always get more info or catch a replay here:
👉 WantMoreLoans.com

Let’s squash the follow-up funk and make your calls a part of your business you actually look forward to.

See you tomorrow morning!

You know how fast things are moving in our industry right now—rates, guidelines, market shifts… it’s enough to make your head spin if you’re not staying ahead of the game. That’sexactly why you cannot afford to miss tomorrow morning’s Loan Officer Breakfast Club Zoom call.

We’ve got Owen Lee joining us for this week’s Mortgage Market Update—breaking down what’s happening right now and what it means for YOU and your business.

✅ What’s shifting in the market this week?
✅ How should you adjust your approach to win more loans?
✅ What’s coming next, and how can you stay ahead?

And here’s the kicker—Owen always brings an incredible slide deck that you can use in your own marketing to show clients and agents you’re the go-to expert. But here’s the deal… you’ve got to be on the live call to get it. No replays, no second chances—just show up and grab it while you can!

Join us LIVE at 8:30 AM ET / 5:30 AM PT. Grab your coffee, jump on, and start your day the right way!

👉 Click here to join: LoanOfficerBreakfastClub.com

See you there!

Good morning, everyone! Today, I want to dive deep into a concept I call “Conversion Maintenance.” This is all about staying connected with our pre-approved clients who are still searching for their dream homes. Maintaining these connections is essential in converting them from leads into actual deals.

Each Thursday, we make a point to reach out to these clients, their co-borrowers, and the referring agents. This practice, which we like to call “futurecasting,” is all about keeping them motivated and reminding them of why they wanted to buy a home in the first place. Whether it’s dreaming about the pool, the big backyard, or having those extra bedrooms, these calls help keep that excitement alive.

Consistent follow-up does more than just maintain interest—it builds trust and ensures we stay top of mind. By staying in touch, we prevent them from slipping away to competitors simply because we’ve kept the connection strong.

Today’s session is about reinforcing this approach and giving you tools to keep those conversations productive. We’re sharing a list of “20 Statements” that you can use during these calls to re-engage and motivate your clients. These statements are designed to help them see the bigger picture and reignite their excitement about home buying.

Remember, every call is an opportunity—not just to ask for business, but to ensure we’re converting these leads into successful closings. Let’s make every interaction count and keep our clients moving forward on their journey to homeownership.

Good morning, Loan Officer Breakfast Club! Today is Wednesday, the perfect day to focus on nurturing the relationships that fuel our business. Remember, relationships always trump transactions.

In the Mortgage Marketing Animals, we emphasize the importance of calling our past client database and our sphere of influence. These calls are a golden opportunity to deepen those valuable relationships. Whether you’re newer and leaning on your sphere or seasoned with hundreds of past clients, these relationships are the lifeline of your business.

Too often, loan officers overlook the power of a simple, heartfelt conversation. When you build a relationship where your clients know, like, and trust you, the probability of receiving referrals skyrockets. It’s a powerful, yet underutilized approach. Yet, many loan officers hesitate to ask for referrals or fail to follow up consistently.

Imagine the impact if you simply picked up the phone, expressed gratitude, and asked for a referral. That simple act can account for 30-50% of your business. Consistent, heartfelt conversations with past clients and your sphere of influence can yield incredible results.

So today, let’s focus on valuing relationships over transactions. Make those calls, have those conversations, and ask for those referrals. Before you hang up the phone, remember to use this script: “Hey, before I let you go, can I ask you a quick favor?” When they respond, “Yes,” say, “If you happen to come across any friends, family, or co-workers that might be looking to buy, sell, or refinance, can I count on you to think of me and send them my way?”

Your success lies in the strength of your relationships. Go out there and build them with enthusiasm!