As we progress through June 2025, the housing market is presenting new opportunities for both buyers and sellers. Recent data indicates a shift towards more favorable conditions for buyers, with mortgage rates showing signs of easing and inventory levels increasing. Understanding these trends is crucial for mortgage professionals and real estate agents aiming to guide their clients effectively.
Freddie Mac Reports First Mortgage Rate Decline in a Month
Read the full story → Scotsman Guide
Freddie Mac’s latest survey reveals that the average 30-year fixed mortgage rate has dipped to 6.85%, marking the first decrease in four weeks. This modest decline offers a glimmer of hope for prospective homebuyers, especially as inventory levels rise and home price growth slows. These factors combined could enhance affordability and stimulate market activity in the coming months.
Loan Officer Insight: This rate decrease, though slight, can be a catalyst for clients who were previously hesitant. It’s an opportune moment to reach out to potential buyers and discuss how this change could impact their purchasing power.
Realtor Insight: Lower mortgage rates can reignite buyer interest. Use this development to encourage clients to revisit the market, highlighting the improved conditions for securing favorable financing.
Redfin Identifies Shift Towards Buyer-Friendly Market
Read the full story → Redfin
According to Redfin, the current market conditions are increasingly favoring buyers. With a significant increase in inventory and more sellers than buyers, purchasers now have greater negotiating power. This environment allows for more flexibility in terms and pricing, making it an advantageous time for serious buyers to make their move.
Loan Officer Insight: A buyer-friendly market can lead to increased loan activity. Encourage clients to get pre-approved, positioning them to act swiftly and confidently when they find the right property.
Realtor Insight: Highlighting the current market shift can motivate buyers who were previously on the fence. Emphasize the benefits of increased inventory and negotiating leverage in your client communications.
AP News Highlights Increased Seller Activity Amid Affordability Challenges
Read the full story → AP News
Recent reports indicate that the housing market is experiencing a surplus of sellers compared to buyers, with a 34% increase in seller activity. While affordability remains a concern due to high prices and mortgage rates, this imbalance is leading to more competitive pricing and concessions from sellers. Buyers prepared to navigate this landscape may find opportunities to secure favorable deals.
Loan Officer Insight: Educate clients on how the current market dynamics can work to their advantage. Discuss strategies for leveraging seller concessions to reduce overall loan costs.
Realtor Insight: Use the increased seller activity as a talking point to encourage buyers to re-engage with the market. Emphasize the potential for negotiating better terms and prices in the current environment.
Loan Officer’s Perspective: Strategic Actions
- Proactive Client Engagement: Reach out to clients who paused their home search, informing them of the recent rate decrease and improved market conditions.
- Highlight Buyer Advantages: Emphasize the increased inventory and negotiating power buyers currently have.
- Collaborate with Realtors: Work closely with real estate partners to identify motivated buyers and provide tailored financing solutions.
For additional resources and strategies to support your referral partners and clients effectively, visit DailySuccessPlan.com.
Realtor’s Perspective: Strategic Actions
- Market Education: Inform clients about the shift towards a buyer-friendly market and what it means for their purchasing power.
- Leverage Seller Concessions: Guide buyers on how to negotiate favorable terms, including price reductions and closing cost assistance.
- Promote Pre-Approval: Encourage clients to get pre-approved for a mortgage to strengthen their position in negotiations.
📩 Ready-to-Send Emails for Outreach
Below are two prewritten emails you can copy and paste to help you stay in front of your network. One is designed for loan officers to send to real estate partners and clients, and the other is for realtors to send to their buyer and seller clients.
Use these messages to share helpful market updates, offer support, and stay top of mind in a professional, value-driven way.
📩 Loan Officer Email – Buyer & Realtor Ready
Subject: Positive Momentum in the Market for Buyers and Realtors
Hi [First Name],
Here’s a quick market update that could benefit both buyers and industry partners:
- Mortgage rates just ticked down for the first time in a month, with the average 30-year fixed rate falling to 6.85%. It’s a small shift, but it signals movement in a favorable direction.
- Inventory is climbing, and according to Redfin, we’re seeing a more buyer-friendly environment emerge — more homes to choose from, and greater negotiating power.
- Seller competition is rising too, with 34% more listings than buyers in many markets. That can mean price flexibility, seller-paid closing costs, or other concessions.
If you’re a buyer, now’s a great time to revisit your options — more choices, slightly better rates, and increased leverage.
If you’re a realtor, this shift could re-energize your buyers who were waiting on the sidelines. I’m here to help with fast pre-approvals, buyer qualification, and co-branded outreach if needed.
Let’s connect if you’d like to discuss strategy or if your clients need a second look at their numbers.
Best regards,
[Your Name]
[Your Contact Info]
[Your Contact Info]
Email for Realtors
Subject: Good News for Buyers: Market Conditions Improving
Hi [First Name],
I wanted to update you on some positive shifts in the housing market:
- Mortgage Rates: The average 30-year fixed mortgage rate has decreased to 6.85%, according to Freddie Mac.
- Increased Inventory: Redfin reports a significant rise in available homes, providing buyers with more choices and bargaining power.
- Seller Competition: AP News notes a 34% surplus of sellers over buyers, leading to more favorable terms for purchasers.apnews.com
These changes create a more advantageous landscape for buyers. If you or your clients are considering entering the market, now could be a great time. Let me know how I can support your efforts.
Best,
[Your Name]
[Your Contact Info]