Leaders Are Followers

Today, I want to dive into a concept that might seem a bit counterintuitive at first: the idea that great leaders are, in essence, exceptional followers. This might sound strange, but if you take a closer look at the high achievers and admired figures within our Loan Officer Breakfast Club and the Mortgage Marketing Animals coaching organization, you’ll notice a common thread—they excel at following.

When we refer to leaders in our industry, we often think of top producers, those who have achieved remarkable success and are admired by their peers. But what sets these individuals apart? It’s their ability to follow effectively.

Following the Plan

First and foremost, these leaders are diligent followers of a structured plan. They understand that success doesn’t come from sporadic efforts but from consistent and focused actions. The Daily Success Plan is a prime example. Our top producers follow this plan meticulously. They don’t deviate or give up when the going gets tough. Instead, they stick to the plan, day in and day out, because they know that consistency is key to achieving their goals.

Following Through

Beyond just following a plan, these leaders also excel at follow-through. It’s one thing to start a strategy or initiative, but it’s another to see it through to completion. High achievers don’t just work on their strategies for a short period and then abandon them. They persist, they adjust as needed, and they ensure that they follow through on every aspect of their plan. This persistence and dedication are what ultimately lead to their success.

Mastering Follow-Up

One of the most critical elements of their success is their mastery of follow-up. Effective follow-up is an art, and top producers have perfected it. They don’t just follow up once or twice; they commit to a minimum of 12 follow-ups. Whether it’s 12 weekly calls or 12 daily touches, they ensure that they stay top of mind with their prospects and clients. This relentless follow-up is what sets them apart and helps them build strong, lasting relationships.

Becoming a Leader by Being a Great Follower

If we aspire to be leaders in the industry, individuals whom others look up to and wish to emulate, we must first become great followers. This means committing to a plan, seeing it through, and mastering the follow-up process. It’s about understanding that success is not an overnight achievement but the result of persistent and consistent efforts.


So, the next time you think about what it takes to be a leader, remember that it starts with being an exceptional follower. Follow the plan, follow through on your strategies, and master the art of follow-up. By doing so, you’ll not only achieve your own success but also inspire and lead others to do the same.

PS: To learn more about how we can help you grow your business, visit DailySuccessPlan.com. Don’t forget to join our free live zoom coaching calls every Monday to Friday from 8:30 AM to 9:00 AM ET at LoanOfficerBreakfastClub.com. Also, register for our upcoming Loan Officer AI Bootcamp on July 18-19, 2024, by visiting MastermindRetreats.com.

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