Housing Market News Update: April 28, 2025 – Home Sales, Mortgage Rates, and Affordability

Housing Market Sees Modest Gains as Mortgage Rates Remain Volatile

Read the full story → Axios – Housing Market Update

The housing market posted slight improvements in March 2025, with new data showing home sales ticking up as mortgage rates declined briefly. According to the latest reports, existing home sales rose modestly, while new construction demand showed resilience despite ongoing affordability challenges.

Supporting Context: The National Association of Realtors reported a 2% increase in home sales compared to February. However, sales volumes still lag significantly behind pre-pandemic averages. Median home prices remain historically high, suggesting that affordability constraints continue to sideline many first-time buyers. Mortgage rates hovered around 6.5% at the end of April, providing some relief but not enough to dramatically boost activity.

Expert Insight: Analysts emphasize that affordability remains the market’s key bottleneck. Loan officers can expect a “steady but strained” spring season, with buyers who are highly sensitive to even minor rate movements. Messaging around customized loan solutions, especially buydowns or ARMs, could be critical in helping clients act decisively.

Loan Officer Takeaway: Stay nimble. Focus your conversations on real affordability strategies, not just “rate watching.” Customized solutions and quick preapproval turnarounds will differentiate you this season.


Mortgage Rates Drop Slightly but Remain Choppy

Read the full story → Mortgage News Daily – Rate Trends

Mortgage rates slid marginally on April 25th, continuing a volatile pattern that’s persisted through much of 2025. Daily rate movement remains tightly linked to inflation reports and Federal Reserve commentary, making the mortgage landscape unpredictable for consumers and industry professionals alike.

Supporting Context: The average 30-year fixed rate stood at approximately 6.47%, a slight improvement from earlier in the month. However, rates continue to swing between 6.4% and 6.6% depending on economic news. Volatility stems from investor anxiety over mixed inflation signals and uncertainty around future Fed actions.

Expert Insight: Mortgage experts urge loan officers to coach borrowers on the importance of rate locks and preparedness. With short-term volatility high, and no clear downward trend, strategic advice is more valuable than ever. The “timing the market” mentality is less effective than building a solid mortgage readiness plan.

Loan Officer Takeaway: Position yourself as a strategist. Proactively offer lock-and-shop programs and stress the importance of credit optimization now to mitigate the risks of future rate spikes.


Homebuying Affordability Slightly Improved in March, Says MBA

Read the full story → Scotsman Guide – MBA Affordability Report

Homebuying became marginally more affordable in March, according to the Mortgage Bankers Association’s latest Purchase Applications Payment Index (PAPI). A combination of slightly lower rates and stable home prices contributed to improved affordability metrics.

Supporting Context: The national PAPI decreased by 1.2% from February to March, signaling a small improvement. This marks the first month-over-month affordability gain since late 2023. While gains are modest, they signal potential openings for sidelined buyers. However, affordability still lags well behind pre-pandemic levels, and wage growth remains a concern.

Expert Insight: While this news is encouraging, experts caution that broader market access remains a challenge. Loan officers who leverage affordability tools—such as down payment assistance programs, buydowns, and education on alternative loan products—can better serve underserved segments.

Loan Officer Takeaway: Celebrate the small wins. Use affordability gains as a springboard for outreach campaigns to first-time buyers and renters on the fence.


Real Estate-Related Stock Performance (as of April 26, 2025)

  • Rocket Companies (RKT): $12.37 ▲ 0.4%
  • UWM Holdings (UWMC): $4.60 ▼ 0.3%
  • Zillow Group (ZG): $62.89 ▲ 0.1%
  • Redfin Corp (RDFN): $8.98 ▼ 0.4%
  • Lennar Corp (LEN): $106.72 ▲ 0.6%
  • D.R. Horton (DHI): $123.10 ▲ 0.4%
  • Equifax Inc. (EFX): $252.04 ▲ 0.2%

Stock Summary: Real estate-related stocks showed mild gains following the uptick in home sales and slight rate improvements. Builder stocks, in particular, reflected optimism as affordability slightly improved and buyer sentiment edged upward.


Loan Officer’s Perspective: Turn Headlines into Conversations

April’s mortgage news offers a clear theme: cautious optimism. Loan officers can leverage this environment by:

  • Updating preapproval workflows to emphasize speed and flexibility.
  • Doubling down on lock-and-shop conversations.
  • Educating buyers about small affordability gains to reignite dormant leads.
  • Offering clear strategies, not predictions, when discussing rates.

Want help creating custom marketing campaigns that match today’s trends? Explore our Coaching Resources for templates, call scripts, and live training sessions.