The market’s in a holding pattern as rate chatter cools, but legislative and builder dynamics offer actionable insights for housing professionals.
Mortgage Rates Flat Amid Rate-Cut Uncertainty
Read the full story → Mortgage News Daily
As of Monday, July 21, average mortgage rates are holding steady, with 30-year fixed loans hovering just under 6.8%. This plateau reflects the market’s “wait-and-see” stance ahead of potential Fed decisions. Recent statements from policymakers and inflation data have been mixed, leading investors to temporarily pause major rate bets.
Loan Officer Insight:
A quiet rate window is a strategic time to educate buyers and discuss pre-approval. Emphasize that even small rate shifts can make a big difference in affordability—and that locking in now avoids volatility.
Realtor Insight:
With rates flat, hesitant buyers may be more responsive to re-engagement. Combine this stability with price or builder incentives to nudge action during the summer lull.
Bipartisan Bill Aims to Make Financing ADUs Easier
Read the full story → Scotsman Guide
New bipartisan legislation introduced in Congress would expand financing options for accessory dwelling units (ADUs), such as granny flats or garage conversions. The proposed policy seeks to make it easier for homeowners to tap conventional financing sources for construction or purchase of ADUs—a move aimed at addressing the national housing shortage.
Loan Officer Insight:
Keep an eye on this emerging niche. ADU financing products—especially renovation loans—could be a strong growth area for lenders once policies align.
Realtor Insight:
This is a great opportunity to educate both buyers and investors on long-term income potential through ADU properties. Stay ready to guide clients on zoning and financing updates.
Builder Market Share Concentrates in Top 10 Firms
Read the full story → Eye on Housing
The top 10 builders accounted for 43.2% of all single-family home closings in 2024—a new high, per NAHB analysis. In several metros, such as Houston and Charlotte, a single builder claims over 20% of the local market. This trend suggests growing consolidation in the new-construction space, with implications for pricing and availability.
Loan Officer Insight:
Stronger builder partnerships will be key. As large firms gain more control, align your pipeline and approvals with their timelines and processes.
Realtor Insight:
In metro areas dominated by large builders, you’ll need to differentiate your service and provide value beyond what the sales office offers. Also, stay attuned to builder incentives your buyers may benefit from.
Loan Officer’s Perspective
- Flat rates present calm before the storm—lock clients before the Fed surprises the market.
- ADU bill opens future niche financing—prep your product line and marketing.
- Builder consolidation needs focus—strengthen partnerships with top players.
For additional resources and strategies to support your referral partners and clients effectively, visit DailySuccessPlan.com.
Realtor’s Perspective
- Now’s the time to re-engage dormant buyers—stable rates help calm nerves.
- Highlight ADU value—both as a resale feature and income play.
- In builder-heavy markets—your local insight and negotiating skill are essential.
📩 Ready-to-Send Emails
Loan Officer Email (to Realtor Partners)
Subject: Rates Hold Steady, New ADU Bill Could Boost Buyer Options
Hi [First Name],
Here’s today’s update:
• Mortgage rates are holding steady—great time to help buyers lock in or get preapproved.
• A new bipartisan bill aims to ease financing for ADUs, which could unlock more backyard builds or rentals.
• Top builders now control over 40% of home closings—worth tracking for your new construction deals.
Let’s touch base if you want to co-market some financing or offer buyers summer-ready preapproval help.
Best,
[Your Name]
[Your Contact Info]
Realtor Email (to Clients / SOI)
Subject: Market News: Rates Steady, ADUs May Get Easier to Finance
Hi [First Name],
This week’s update:
• Mortgage rates are steady—great time to revisit preapprovals.
• A new federal bill could make it easier to finance backyard ADUs like granny flats.
• Big builders are expanding their market share—meaning more inventory and incentives in new communities.
Thinking about buying, investing, or renovating this summer? Let me know—I’d be happy to help you explore options.
Warm regards,
[Your Name]
[Your Contact Info]