Let’s take a moment to reflect on a powerful verse from 1 Peter 1:12a: “Therefore I will be ready always to remind you concerning these things, even though you know them…” This verse hits home for us here at Loan Officer Breakfast Club, because that’s exactly what we do each day—remind one another of the things we already know, the activities we know work, and why it’s so important to stay the course.
Most of us at Loan Officer Breakfast Club are already familiar with the Mortgage Marketing Animals Daily Success Plan. It’s a proven system that breaks down exactly what we need to do each day to succeed—making outbound calls, following up with leads, reaching out to referral partners, and staying connected with past clients. But at the heart of it all, the Daily Success Plan is focused on asking for the business and asking for referrals. Every outbound call, every follow-up, and every connection we make sets us up for that crucial moment where we confidently ask for the business.
As Carl White always reminds us, “He who makes the most offers wins.” This simple but powerful statement reinforces the idea that asking for the business is what leads to success. The more offers you make, the more business you’ll close. Whether you’re calling a new lead, touching base with a referral partner, or following up with a past client, every interaction is an opportunity to make an offer and ask for the business.
We don’t need to reinvent the wheel. We know that the Daily Success Plan is the roadmap to success in this business. It’s all about executing the plan every day, staying consistent, and using each interaction as an opportunity to ask for the business. Whether you’re asking for new clients or referrals, that simple step is the one that drives results.
This is why Loan Officer Breakfast Club exists. We’re not here to throw out new ideas or chase the latest trend. We’re here to keep you focused, motivated, and on track. We’re here to remind you of the prospecting activities that drive results, even when it feels repetitive. Because, at the end of the day, it’s the simple things—consistent outreach, maintaining relationships, asking for the business, and making those follow-up calls—that separate successful loan officers from those who get stuck.
It’s easy to get distracted by the constant noise in our industry. There are always new tools, apps, and strategies being promoted that promise faster, easier ways to build business. But the truth is, all that noise can pull you off course. It can lead to analysis paralysis, where you’re spending more time chasing the next big idea than you are doing the work that truly matters. We’re here to remind you not to get caught up in that trap. Focus on the activities that matter and always ask for the business.
One of the most powerful aspects of Breakfast Club is the chance to hear from loan officers who are winning by doing the basics. When we feature those who are seeing success, it’s a reminder that sticking with the fundamentals really works. It reinforces the fact that the proven strategies—consistent prospecting, building relationships, asking for the business, and staying disciplined—are what will get you where you want to go.
That’s why we encourage you to join us every day. Come back for your daily reminder. Keep yourself grounded in what works. And if you’re looking for more support, consider joining Mortgage Marketing Animals, where you’ll get even more reminders and insights on how to stay the course and avoid distractions.
Remember, success in this business isn’t about chasing new ideas every day. It’s about staying consistent with what works, day after day. We’re here to remind you of that, to keep you focused, and to help you stay on track. So, let’s stick with the plan, stay focused, keep asking for the business, and keep moving forward—because we all know what works, and we’re here to make sure we don’t lose sight of it.