Replays

In today’s episode of the Loan Officer Breakfast Club, Owen Lee broke down why right now may be the best rate environment we’ll see for some time to come. Even though many are still waiting for the Fed to cut rates, Owen explained that mortgage rates have already baked in the expected cuts — meaning rates are unlikely to drop further, and could actually rise if the Fed deviates from market expectations.

Owen’s message was clear: this is a golden moment to lock in, educate your pipeline, and get more buyers off the fence. If you’re waiting for rates to drop, you’re likely missing the real opportunity. Watch the full market update and learn how to turn this insight into referral-generating conversations.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this episode of Loan Officer Breakfast Club, we dig into the power of delivering great content to dominate realtor presentations—and turn those rooms into referral goldmines. Special guest Brandon Barnum, CEO of Raving Referrals, shares what makes real estate agents say yes to your invite, and how loan officers can become the go-to marketing partner in any office.

Want to fill rooms and build long-term referral relationships? It starts with showing up with value—and Brandon’s system shows you how. Whether you're presenting now or haven't booked a class in months, this episode gives a clear path to start or scale.

Learn how to become a Certified Trainer with Raving Referrals (and get bonus books + marketing material when you mention LOBC): https://ravingreferrals.com/trainer/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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On today’s episode of the Loan Officer Breakfast Club, Steve Kyles pulled back the curtain on one of the most effective moves he's made to scale his business—hiring part-time relationship managers to make outbound calls. If you've been struggling to stay consistent with your calls or feel like you're the bottleneck in your own business, this strategy could be the breakthrough you need.

Steve walks through exactly how he hired two relationship managers, what they’re doing, and the game-changing results they’ve already delivered: over 2,000 calls made, 29 appointments booked, and 3 loans already in contract. Best part? He’s offering his personal step-by-step cheat sheet for hiring your own callers. All you need to do is book a free strategy call with the Marketing Animals team at http://freedomplanningcall.com. Don’t miss this one—real tactics, real results.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this episode of the Loan Officer Breakfast Club, Steve Kyles breaks down the exact process he uses to stop rate shoppers in their tracks—and how you can do it too. If you're tired of losing deals to competitors with slightly better rates, this conversation is a must watch.

Steve reveals how a powerful loan consultation framework can shift the conversation from rates to real value, building stronger client trust and increasing your conversion rate. He also introduces a practical way to get help implementing this system immediately.

Book your Freedom Planning Call here: http://freedomplanningcall.com

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this episode, Chris Johnstone shares a cutting-edge strategy to help loan officers stand out and stay top-of-mind: custom GPTs. He breaks down how to easily create your own branded AI assistant using a simple copy-paste prompt—and how to use it as a powerful tool to re-engage your database and attract realtor referrals.

Chris walks through how this AI assistant can answer financial questions for clients, recommend refis, and even drive traffic right back to you. Best of all? It’s easy to implement and can be shared via email, Facebook, or even added to your email signature. If you're looking for a smart, scalable way to stay relevant and generate new leads this fall, this is it.

To get the free prompt:

1. Click this link to go to Chris’s Facebook Post: 
https://docs.google.com/document/d/1Q9A2Of3bsi5BHZlT7fPo8k3rhSEyknBANKZbozeg1lU/edit?usp=sharing

2. Type “Prompt” into the comment.

That’s it! You’ll be sent the prompt immediately.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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Owen Lee brings a powerful dose of optimism to this episode, breaking down why he believes the next few months could be game-changing for loan officers. With market momentum building and a 93% chance of a Fed rate cut already priced in for September, Owen explains how we’ve hit the best interest rates of the year—and why that matters.

But he doesn't stop there. Owen dives into how another potential rate cut in December could trigger even more opportunity, especially in the cash-out refi space. He backs it all with solid market data, encouraging loan officers to press their bets now. If you're looking for clarity, confidence, and timing tips straight from a market pro—this is the episode to watch.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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Think your clients are ghosting you? The truth might hit a little differently: you're just not haunting them right. In this episode of Loan Officer Breakfast Club, we dig into one of the most overlooked yet powerful parts of growing your business—strategic follow-up.

Frank Garay and Kristin Simpson break down why the money is in the follow-up, how most loan officers drop the ball post preapproval, and what you can do to re-engage clients who’ve gone silent. You’ll also get access to a downloadable resource that maps out exactly how to “haunt” your pipeline the right way.

Don’t let warm leads go cold. Learn how to stay top-of-mind and turn more “maybe” clients into closings.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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Shannon Conradi from Propy joins us to reveal how their title and escrow company is redefining the closing process for real estate pros. From free custom marketing materials, AI-generated headshots, and a monthly client gift program to full cryptocurrency transactions, Propy is building the “Amazon Prime of title and escrow.”

Learn how their platform helps agents and loan officers earn rewards, speed up transactions, and open deals 24/7 — even on weekends. Plus, discover how Propy turns Bitcoin, Ethereum, and other top cryptos into US dollars for seamless closings. If you want to stay ahead of the curve in real estate, this one’s a must-watch.

Learn more at: https://propy.com/home/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this episode of the Loan Officer Breakfast Club, Kevin Broughton brings back a powerful concept he shared months ago — the Truth Score. This simple yet eye-opening self-assessment challenges you to rate yourself in five key areas: Tenacity, Ritual, Unwavering Commitment, Tracking/Technical, and Heart. Your weekly score reveals if you’re on fire, making a living, or fooling yourself.

Kevin breaks down why knowing your Truth Score — and acting on it — is critical in today’s competitive mortgage market, especially when big players are getting to clients first. He shows how the top producers he works with use these metrics to stay disciplined, track their business, and keep their hearts in the game.

Discover your own score here: https://kevintruthscore.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of Loan Officer Breakfast Club, Chris Johnstone breaks down the game-changing release of ChatGPT-5 and how AI Agents can revolutionize the way loan officers work.

Chris explains how AI Agents can take a single request—like promoting a new listing—and automatically break it into specialized tasks, pulling in multiple “behind-the-scenes” AI helpers to research, write, and even create voice scripts. These agents can connect directly to your email, CRM, or cloud storage to craft personalized, context-aware communications with prospects, partners, and clients.

From instantly responding to leads, to building property-specific voice AI check-in systems for open houses, Chris shows exactly how these tools can save hours while keeping every interaction on point. If you’ve been wondering how AI can directly help you grow your business, this is the conversation to watch.

Join Chris every Friday on Loan Officer Breakfast Club, and on Build it with Chris at http://builditwithchris.com.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In today’s episode, Owen Lee delivered a powerful market update that every loan officer needs to hear. He explained how the bond market has already priced in the expected September rate cut — meaning mortgage rates have already responded before the Fed has officially moved.

Citing a weak jobs report and significant downward revisions, Owen showed how the data triggered a market rally, causing rates to drop as early as August 1st. He emphasized this is the best rate environment of the year so far — and that the opportunity to lock loans and get borrowers off the fence is right now. If you’ve been waiting for the right moment to call those first-time homebuyers or stalled cash-out refis, this is it.

This market insight could help you close more deals before the Fed even makes its move. Watch now to get the full picture.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this episode of the Loan Officer Breakfast Club, the crew dives deep into the power of picking a niche — and why it can be the difference between chasing leads and attracting them. From first-time homebuyers to DSCR loans and even mobile home financing, you’ll hear real examples of how loan officers are using specialization to grow their pipelines faster and build stronger relationships.

Frank and Carl share personal stories, including how one LO built a million dollar business teaching reverse purchase classes (without ever closing one!), and how niching down can be a gateway to other deals. Plus, you’ll get insights on how to market your niche without limiting your business. If you’ve ever worried that focusing on one segment would leave money on the table, this episode is a must-watch.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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Carl White drops a truth bomb that every loan officer needs to hear: “It’s not about the opportunities you get. It’s about the ones you miss.” In this powerful episode, Carl shares personal stories about how just one missed call—or one delayed follow-up—could cost you hundreds of deals and millions in revenue.

He explains why success in this business often hinges on how fast you respond, not how many leads you have. Carl also reveals staggering stats from MIT on lead response time and its impact on conversion, making the case for a better system to capture and follow up instantly.

If you’re relying on your cell phone and voicemail to handle referrals, you’re already losing. The solution? Automate your speed to lead and never miss another deal. See how https://www.LoanOfficerCRM.ai/ can transform your business—schedule your free demo today.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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The long-awaited Trigger Leads Bill has officially passed the Senate — and it’s headed for the President’s desk. In this special episode, Owen Lee breaks down exactly what this means for mortgage professionals and how it will reshape the competitive landscape for lead generation.

Find out what changes to expect once the bill is signed into law, including a critical shift from “opt-out” to “opt-in” for consumers, and how it will limit access to trigger leads to just three groups: the originator, the servicer, and the depository. Owen also shares why the next six months are crucial for originators who want to stay competitive and how smart companies should be preparing right now.

If you're a loan officer tired of getting undercut by unsolicited offers triggered by your client’s credit pull — this episode is a game-changer.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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If you're struggling with call reluctance or unsure how to start more referral relationships, this episode will change everything. Chris Johnstone lays out a simple yet powerful formula—Value + Offer + Ask = $—that takes the pressure off your outreach and helps you create real traction with qualified agents.

You’ll learn:
• Why leading with value makes follow-up calls effortless
• How to structure an offer that gets agents to say “yes”
• The subtle art of the ask that naturally leads to business
• Plus: how automation and AI make it easy to stay consistent without burning out

Whether you're brand new or a seasoned pro, this strategy will simplify your focus and grow your pipeline fast. Watch now and start applying this today.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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This video is private.

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On today’s show, loan officers got an exclusive look at the brand-new AI Jenny Demo—built specifically for Realtors but designed to make your job easier. If you’ve ever struggled to explain the value of MoveTube to an agent, this tool changes the game.

The Jenny AI Demo is exactly what you, as a MoveTube member, will be able to send to agents you want to work with. It’s a polished, interactive experience that walks them through everything—how MoveTube helps their listings stand out, how it gets sellers excited, and why they’ll want to use it. Jenny even answers their questions in real time.

You don’t need to pitch. Just send the demo and let Jenny handle the rest.

Want to see what your agents will experience? Register for the Loan Officer version here: https://movetubestudio.com/jenny-lo-demo-registration

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this episode of the Loan Officer Breakfast Club, video marketing expert Josh Pitts reveals exactly how LOs can dominate on social media using just their phone. From why short-form video is crushing right now, to the three must-do strategies for building credibility and getting attention, Josh shares a clear and actionable roadmap.

You’ll learn:
• Why “visibility equals credibility” (and how to get both fast)
• What not to say in your videos
• How to turn FAQs into lead-generating posts
• Why Facebook and Instagram still rule for real estate audiences
• The easiest way to start creating video today—with no tech skills

Want help creating great content fast?
Check out the app here: https://shreditapp.com/ and use code LOBC to save 25%.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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