The Newsletter Strategy That’s Generating Deals from “Unqualified” Agents
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On this episode of the Loan Officer Breakfast Club, Chris Johnstone unveils a powerful newsletter strategy that’s helping loan officers generate real business from agents who aren't doing high volume—what the team calls “unqualified agents.” Instead of ignoring this massive group, Chris shows how to use AI and weekly email newsletters to build a scalable, automated referral system that keeps you top-of-mind and positions you as the local expert.
You’ll learn how to create market-specific newsletters using ChatGPT (including a free prompt), how to segment your contact list for high-tech, high-touch marketing, and why consistency is key—even if you only have 500 contacts. This is a must-watch for LOs looking to expand their agent network, drive inbound referrals, and build real brand authority in their market without spending hours every week.
Want to see how it’s done live?
You can join Chris’s free Zoom calls every Friday at Noon ET at http://loaiclass.com/