Replays

Most loan officers wait too long to hire a caller—and it's costing them business. In this episode, Carl White breaks down exactly how to deploy a “Freedom Caller” into your business the right way. From who to hire, what they need to say, an how to train them, Carl shares the complete blueprint that’s already laid out inside the MMA platform.

You’ll see what kind of results to expect (hint: they’re impressive), why most LOs struggle with implementation, and how a properly trained Freedom Caller can quickly fill your calendar with agent appointments and boost your closings. If you're not an MMA member yet, check out http://freedomplanningcall.com to learn more.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this powerful session, Chris Johnstone breaks down how ChatGPT and AI assistants are quickly becoming the central hub for everything we do—email, social media, CRMs, work platforms, and beyond. We’re heading toward a near future where voice-activated AI on your phone, glasses, or other devices will handle a major portion of your daily tasks.

For loan officers, the choice is clear: stay ahead or get left behind. Chris shares exactly how to position yourself on the leading edge—starting with using AI to chase down refinance business for free. Don’t miss this glimpse into how AI will reshape your workflow, your outreach, and your growth.

Learn more: http://ailotraining.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this episode of the Loan Officer Breakfast Club, Owen Lee breaks down why now is the time to lock loans before the government reopens. With critical reports like jobs data, CPI, and PPI all pending release, the market is effectively flying blind—and once the floodgates open, volatility is almost guaranteed.

Owen explains why bonds tied to higher rates (like 7%) aren't moving and how savvy loan officers can take advantage of market movement in lower-rate bands. He also shares how minimal price adjustments can dramatically lower rates and boost borrower interest, especially around the magic 6% mark. If you're serious about locking smart and selling more effectively, this episode delivers actionable insights you don’t want to miss.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this powerful episode of the Loan Officer Breakfast Club, we’re joined by Roberto Monaco, CEO of Influenceology, for a masterclass in storytelling that sells.

If you're a loan officer or real estate professional looking to connect deeper, close more deals, and present with more confidence — this is a must-watch. Roberto breaks down his “7 C’s” framework for crafting stories that influence and convert, showing you how to structure your message so it’s not just heard… but felt.

This session was so packed with value, we went 15 minutes over — and no one left! You’ll walk away with actionable strategies you can use today in your conversations, presentations, videos, and more.

BONUS: Visit https://influenceology.com, drop your contact info in the pop-up, and get “10 Stories That Sell” – absolutely free!

Reach out to Roberto directly at Roberto@influenceology.com
Like, comment, and subscribe for more game-changing LOBC content!

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

#LoanOfficer #StorySelling #MortgageMarketing #LOBC #RobertoMonaco #Influenceology

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If you’ve ever been stumped by a commercial loan request, this episode introduces the perfect solution. Kelly Dutton from One Click Commercial joins the Loan Officer Breakfast Club to break down how loan officers can tap into a wide array of commercial financing products without needing to become a commercial expert themselves.

From SBA loans, multi-unit, mixed-use, hospitality, land acquisition, development, franchises, and even cannabis-related deals, Kelly’s team handles the heavy lifting—including structuring, underwriting, and lender matchmaking. Best of all, you stay involved, retain your client, and get paid up to 30% of the commission earned.

Whether it’s a $50,000 fix-and-flip or an $18 million construction project, Kelly’s got it covered. Want to find out how you can start monetizing these leads without spending hours chasing investors or paperwork?

Learn more and get connected with Kelly: http://workwithoneclick.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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Loan officers, this one’s a game-changer. In today’s episode of the Loan Officer Breakfast Club, Chris Johnstone breaks down a full workflow—powered by AI—that’s helping LOs book refinance appointments at scale. We’re talking 69 appointments in just 10 days from a proven system that combines phone calls, automated follow-up, and a customizable ChatGPT assistant that works for you 24/7.

Chris walks you step-by-step through how to set it up, what prompt to use, and how to turn this into a powerful referral tool that can be shared with Realtors, past clients, and even on social media. If you're ready to leverage AI to fill your pipeline, this is the episode to watch.

To learn more and get started, visit: http://loappointments.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this episode of the Loan Officer Breakfast Club, Megan Pavone from ARF Financial lays out an incredibly simple way for LOs to add a new revenue stream—without doing any extra work. If you know business owners who need capital, just send them to Megan. If she funds the loan, you get paid 8 points. That’s it.

No licensing required. No complicated process. Just a quick intro, and Megan handles everything from there. She walks through how the referral process works, what kinds of businesses qualify, and how you can start getting paid for the deals you’re probably already stumbling across.

Want to partner up or learn more? Visit: http://workwitharf.com/ 

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this episode of the Loan Officer Breakfast Club, Justin Hubbert from Park Place breaks down how loan officers can win big by partnering with Park Place for fix and flip loans, builder loans, bridge loans, and more. Whether you're new to private lending or looking to grow your pipeline, this session reveals why Park Place is a must-have in your toolkit.

Frank Garay shares how Park Place helped him launch a successful private lending business, emphasizing how easy and profitable the process is—even for clients with little to no experience. Justin explains how these commercial-purpose loans avoid RESPA/TRID, close fast, and provide repeat business potential with investors who may do multiple deals a year. From 100% rehab financing to soft credit pulls and nationwide reach (except Nevada), the opportunity is massive.

Ready to add real value and consistent income to your business?

Start now at: http://workwithparkplace.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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If you’ve ever felt like agents are ghosting you, this episode breaks down exactly why it happens—and how to fix it. The truth? Most loan officers talk too much about their product and not enough about what really matters to agents. In this Breakfast Club session, Frank Garay, Steve Kyles, and Carl White unpack how listening—not pitching—wins relationships.

They dive deep into what “honor” really means in business conversations and why leading with curiosity is your best sales strategy. You’ll also hear how to show value instead of just talking about it—like using stats and scripts to prove how you follow up, close on time, and help agents grow.

Ready to replace awkward silence with genuine conversations that convert? Learn how to change the game and start building real partnerships.

Need help implementing the strategies? Visit http://dailysuccessplan.com/ to get started. 

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this powerful episode of the Loan Officer Breakfast Club, Brandon Barnum breaks down a game-changing way to grow your business: getting certified as a Raving Referrals trainer. If you’ve been struggling with what to say in realtor presentations or how to consistently attract new referral partners, this training offers the plug-and-play solution you've been waiting for.

Certified trainers get access to a proven curriculum that realtors rate 9.5/10 for value, a system that tracks engagement and generates warm follow-up opportunities, and done-for-you marketing tools to fill the room. Best of all, certification is geographically exclusive—meaning only one trainer per 500,000 population area. If you want to own your territory, now’s the time to act.

Start your path to becoming a certified trainer here: http://referralchampion.com/lobc

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this episode of the Loan Officer Breakfast Club, Chris Johnstone delivers a powerful preview of what he’ll be teaching at his live webinar on October 7th. If you’re a loan officer looking to stay ahead of the curve, Chris will walk you through five real-world ways AI is already generating high-quality leads and funding deals.

You’ll also hear how to prepare your CRM and messaging strategy now—so when market conditions shift, you’re first in line to win business. This isn’t theory—it’s tested, proven, and working right now.

To register for Chris’s webinar and learn all five strategies, go to: http://chriswebinar.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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Government shutdowns make headlines, but what do they really mean for your mortgage business? In this episode, Owen Lee dives into what’s truly affected when the government halts—and what’s just political theater. He walks through which services are still operating, how long disruptions might last, and what loan officers should be communicating to both clients and agents during this time.

Owen gives you a clear strategy: use these updates as talking points with your referral partners and borrowers. Uncertainty breeds opportunity when you're the one providing clarity.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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With just 12 weeks left in the year, most loan officers slow down—but the most successful ones gear up. In this episode of the Loan Officer Breakfast Club, Steve Kyles and the crew break down how to attack Q4 with precision, discipline, and confidence.

Discover how to stay productive through the holidays, avoid the "nobody's working" myth, and implement the Rule of Two to grow your pipeline by building new agent relationships. You'll hear the math, the mindset, and the proven plan to turn these next 90 days into massive momentum heading into 2026.

Want the Fast Action 90 Day Plan to map out your next moves? Visit: http://freedomplanningcall.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this powerful session, Kevin Gillespie breaks down the 6 essential systems that are fueling massive growth for loan officers and branch managers across the country. From hitting $1 billion in production to scaling from zero to $100M+ per month, Kevin shares what’s actually working inside his Leadership Academy.

These six pillars—Leadership, Price & Product, Level-10 Customer Service, Sales Culture, Marketing, and Financials—are designed to help originators stop thinking like salespeople and start leading like business owners.

If you're serious about building a scalable, profitable, and referral-driven mortgage business, this one is a must-watch.

To dive deeper into Kevin's Leadership Academy, visit: http://profitdrivenplan.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this episode, Chris Johnstone breaks down how using AI inside your CRM complete changes the game for refinance prospecting. Whether you have 40 past clients or 4,000, the AI-powered CRM handles the same load—sending messages, responding in real time, and qualifying leads automatically. Chris explains how this lets individual loan officers scale refi outreach without hiring help or burning out. For the first time ever, you can handle unlimited refinance leads with no increase in workload.

Want to actually build this setup for your business? Chris hosts a live workshop every Friday at noon ET at http://builditwithchris.com—open to all loan officers ready to integrate AI into their prospecting and follow-up.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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Are we heading into the most favorable rate environment since 2021? Owen Lee joined us on today’s episode to break down the latest Fannie Mae forecast, which now projects mortgage rates dropping to 5.9% by the end of next year. That’s not just a prediction—it’s a strategic window for loan officers to capitalize on purchase and refi opportunities right now.

Owen also shared insights on how starter home activity could spark renewed momentum in the move-up market, why the Blitz is delivering real results (like 7 refi appointments in a single day), and what loan officers should be doing every morning to tap into low-hanging fruit.

Plus, there are still a few seats left for next month’s in-person Loan Officer Bootcamp in Florida. If you want hands-on coaching and tactical strategies to grow your business, visit: http://mastermindretreats.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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Melissa transitioned from loan officer assistant to full-time LO in early 2025—and what she’s done in just a few months is nothing short of impressive. In this episode, she shares how she booked meetings with agents even without a personal production track record.

Her strategy? Walking. Literally.

Melissa invited agents to join her for morning walks—not pitch sessions, just casual, intentional conversations. By taking interest in their business, asking questions like “What’s one thing you’d change in your process right now?” and simply listening, she built trust and connection. These “walks” led to relationships. The relationships led to referrals. And now she’s already a top producer.

This episode is a must-watch for any LO starting fresh or struggling to connect with agents.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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In this power-packed session of the Loan Officer Breakfast Club, credit expert Jeanne Kelly joins the crew to deliver high-impact credit tips every loan officer should hear — especially if you're working with first-time homebuyers or clients with credit challenges.

Jeanne explains the upcoming FICO 10T and Vantage 4.0 changes and how they’ll help boost scores for renters and those with paid collections, a game-changer for loan officers trying to get more deals across the finish line. She also dives into smart credit repair strategies, including how to legally remove repos and the trick of converting revolving debt into installment debt to drive scores up fast.

Plus, Jeanne introduces her brand-new budgeting and credit education app, Credit Boss Lady, built to help clients better manage their finances and prepare for homeownership.

Connect with Jeanne or check out her app and services at http://jeannekelly.net/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com

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