Mid-June is delivering a mix of market-tightness, central bank caution, and forward-looking home-price guidance. Here’s what loan officers and Realtors need to know—and how to translate this into positive client action.
Tight Inventory Still Favors Sellers in 32 Metro Areas
Read the full story → Fast Company
Despite rising national inventory, 32 major metro areas still have 50% fewer homes on the market compared to May 2019—keeping seller leverage strong.
Loan Officer Insight:
In these tight markets, homebuying clients will appreciate financing strategies that help their offers stand out—like rate locks, strong pre-approval letters, and fast response times.
Realtor Insight:
Limited inventory means your listings may achieve quicker sales. Emphasize urgency and competition in marketing to attract qualified buyers swiftly.
Fed Holds Steady Ahead of June 17–18 Decision
Read the full story → Investopedia / MarketWatch
Ahead of its June meeting, the Fed is likely to keep rates on hold through September, responding cautiously to mixed inflation signals and geopolitical uncertainties.
Loan Officer Insight:
Steady rates create a stable window for both buyers and refi clients. Share reliable options now while the rate environment remains predictable.
Realtor Insight:
Reinforce this calm with clients—steady rates reduce financial stress and support buyer motivation. It’s a good time to shine with property options.
Fannie Mae Expert Panel Now Sees Slower Home-Price Growth
Read the full story → Scotsman
Fannie Mae’s expert forecast panel predicts home-price growth will soften through 2026 due to higher rates and supply improvements—indicating more equilibrium ahead.
Loan Officer Insight:
This signals potential affordability gains. Inform clients on how price stabilization can align with smart timing and locking in good terms.
Realtor Insight:
Balance your messaging—while still showing urgency in high-demand areas, buyers elsewhere may benefit from longer planning and strategic negotiation.
Loan Officer’s Perspective
- Highlight seller-favorable inventory to help clients act decisively in tight metros.
- Use steady Fed tone to build confidence in financing stability.
- Prepare clients for a more balanced market as price growth moderates—messaging matters.
For additional resources and strategies to support your referral partners and clients effectively, visit DailySuccessPlan.com.
Realtor’s Perspective
- Use scarcity messaging to drive urgency on your listings.
- Leverage steady rates to reinforce buyer motivation.
- Position price growth moderation as a strategic planning opportunity—not a slow-down.
📩 Ready-to-Send Emails
Loan Officer Email (to Realtors)
Subject: Inventory Remains Tight, Fed Holds, and Price Forecasts Shift
Hi [First Name],
Here’s a snapshot to help you guide buyers and sellers:
- Tight inventory: 32 major metros have 50% fewer homes than 2019.
- Fed remains steady: Rate policy confirmed through at least summer.
- Price growth easing: Fannie Mae forecasts slower home-price appreciation through 2026.
Let me know if you’d like a co-branded market update or mortgage readiness tool for your clients—I’d be happy to support.
Best,
[Your Name]
[Your Contact Info]
Realtor Email (to Past Clients)
Subject: Homebuying Market Update — What Buyers & Sellers Should Know
Hi [First Name],
Here’s what’s unfolding in the market right now:
- Strong seller advantage in 32 metro areas due to tight inventory.
- Steady interest rates into late summer; less financial uncertainty.
- Home-price appreciation is cooling—which could create buying opportunities.
Ready to discuss how this might affect your goals? I’d love to catch up and share insights tailored to your situation.
Warmly,
[Your Name]
[Your Contact Info]