The new Zillow Home Sales Forecast shows a modest price decline through 2025, giving buyers and sellers important signals about what’s ahead. Lenders are also being urged to prepare for future rate movement, while breaking developments in AI—from Musk’s lawsuit against Apple and OpenAI to YouTube’s behind-the-scenes video edits—are forcing conversations about transparency and tech. Whether you’re in lending, real estate, or just watching the market, this roundup keeps you informed and ready.
Zillow Home Sales Forecast Through 2025
Read the Full Story → Zillow Research
The latest Zillow Home Sales Forecast projects that U.S. home values will decline by 0.9% by the end of 2025, while existing home sales are expected to rise by approximately 0.6% compared to 2024. The report also shows rent growth slowing to 2.5%, down from 4.5% in 2024.
This points to a softening market shaped by affordability concerns and sustained high rates. It’s not a crash, but a signal of a slow, steady rebalancing that buyers, sellers, and real estate pros can work with.
For mortgage professionals and real estate agents, the Zillow Home Sales Forecast provides actionable insight to guide pricing, buyer conversations, and marketing strategies for the coming year.
4 Steps to Take Before the Next Mortgage Market Shift
Read the Full Story → HousingWire
The mortgage market is shifting again, and now is the time for lenders to prepare. The article recommends reviewing internal workflows and eliminating bottlenecks that could slow down loan volume when demand picks up.
It also emphasizes making the most of your existing tech. Training staff to fully use loan origination systems and automation tools can streamline operations without additional spending.
Lastly, it’s smart to assess vendor relationships and have backup financing channels ready. These steps help protect lenders and improve responsiveness in a changing rate environment.
xAI Sues Apple and OpenAI Over Alleged Antitrust Practices
Read the Full Story → Straight Arrow News
Elon Musk’s xAI is suing Apple and OpenAI, claiming Apple’s integration of ChatGPT into its platforms gives OpenAI unfair access to users while shutting out competitors like Grok, xAI’s chatbot.
The suit argues this behavior restricts innovation and violates antitrust laws. If successful, it could change how large tech platforms distribute AI tools and which companies get access to users.
For industries adopting AI—including real estate and lending—this case could influence future access to digital assistants, automation features, and consumer-facing tools.
YouTube Caught Quietly Altering Videos Using AI
Read the Full Story → Straight Arrow News
YouTube confirmed it has tested AI tools that modify video content—such as denoising and sharpening—without notifying the creators. The changes are non-destructive, but the lack of consent stirred backlash.
While YouTube insists it’s not generative AI, the controversy touches on transparency. Creators argue they should know exactly how their videos are being modified after upload.
In real estate, where video marketing is critical, this raises concerns. Agents and lenders should be transparent about AI enhancements in listing or promotional content to maintain trust and credibility.
Loan Officer Perspective
The Zillow Home Sales Forecast gives you a strong talking point with clients who’ve been waiting for better timing. A slight dip in values and flat rent growth could help hesitant buyers finally take action.
This is also a great time to improve back-end efficiency. Use this slower period to upgrade training, maximize your LOS features, and prep for volume increases when the rate environment shifts again.
The AI legal headlines may seem far removed, but many of your tools—from credit pulls to verifications—are using similar technologies. Clients appreciate transparency, so talk openly about how you use AI in your process.
Real Estate Agent Perspective
Use the Zillow Home Sales Forecast to set client expectations and provide strategic advice. A price dip doesn’t mean worry—it means buyers get a little more leverage and sellers need to price smart.
This is also a reminder to stay closely aligned with lenders who are upgrading their systems and staying agile. Faster, smoother financing creates better experiences and more referrals.
With AI being tested behind the scenes on platforms like YouTube, now’s a good time to audit your own media. If you’re enhancing listing photos or videos, be upfront with clients about what’s real and what’s retouched.
Home Buyer & Seller Perspective
The Zillow Home Sales Forecast shows a slight dip in prices and slower rent growth ahead. If you’re thinking about buying, this could be your moment. More favorable conditions and slightly more inventory might be coming your way.
Sellers should also stay sharp. Pricing based on up-to-date forecasts can help you move your home faster while avoiding prolonged listing times.
And as tech becomes a bigger part of home marketing, ask your agent or lender how they use AI. A little clarity goes a long way toward making smart, confident choices.
Frank’s Corner…
“One advantage of talking to yourself is that at least somebody’s listening…”
~ Franklin P. Jones
Powered by: Mortgage Marketing Animals
Important Links
